In September, when, among other things, the European Mobility Week is held, the Heineken brand surprised. This encourages the inhabitants of Ljubljana, the Green Capital of 2016, to cycle more and thereby co-create the story of the City of Cyclists.
Counting cycling kilometers with the application Mesto kolesari helps build and restore bike lanes around the capital. Because it's important to find your place in the city, join and download it to your phone. Also use #citybikers on Instagram and follow the interesting viral feed of the unique Heineken bikes. In just a few days, the desired bike was driven by @karmenzirovnik, @tjasha, @zivajaversek, @anjascnk ... and created the following photos;
Explore #city bikers, take a picture of yourself. Heineken also chases cyclists around the capital with its camera and proves on its Facebook that the city really does cycle - and in style. Download the app www.heineken.si/mestokolesari and join a useful and successful campaign.
Application - City cyclists:
heineken.si/mestokolesari
