Christmas ads are a staple of the holiday season, and some brands are so clever that it seems like the holidays don't exist without them.
When was the last time you saw London's famous Big Ben wearing a winter coat? We present to you a unique marketing move by sports retailer JD Sports, which has "dressed" Big Ben in a The North Face jacket.
This year's SOF will be different than before, but with a new impetus and full of creative energy. The most important festival of creative communications in Slovenia invites you on September 10 to Litostrojska cesta 56 for a festival day full of interesting content and much-missed socializing, albeit at a distance and, where necessary, with a mask on.
iPROM and Valicon are carrying out the survey "Attitude of Slovenian companies towards digital advertising in 2020", with which they want to check the situation on the Slovenian market for the second year in a row.
The 11th edition of the Weekend Media Festival is coming to the old tobacco factory in Rovinj from September 20 to 23, where communicators from all over the region will meet. At lectures, round tables and workshops, they will examine current topics and trends, from politics, through digitization, literature, and an expedition to the South Pole, which resulted in plenty of interesting discussions.
Influencers abroad have been shaping trends for decades. Their beauty, fashion and technology tips have come in handy for many people. How much money do they earn for it?
On April 12 and 13, 2018, the Slovenian Advertising Festival (SOF) will highlight the contribution of the advertising industry as a whole with the theme "Celebrating creativity, celebrating business!". The central national event of the advertising and wider marketing profession is once again inviting you to listen to many local as well as international speakers in the heart of Portorož, at the Kempinski Palace Portorož hotel.
The 24th international festival of creativity Golden Drum 2017 will again be hosted by the capital in October. The global communication and advertising profession will be hosted in the very center of Ljubljana, in the Grand Hotel Union, between October 18 and 20, 2017. The festival days will be held under the slogan "Leave your mark".
Recently, we come across the term 'responsible drinking of alcohol' several times. However, concrete information and recommended values of alcohol that do not exceed the limit of responsible drinking are still quite difficult to find. At Y&R Russia, they discovered an elegant solution. They have created wine bottles that promote responsible drinking in a very innovative way. There are illustrated educational stories hidden on the bottles, the final unfolding of which is only realized when the bottle is emptied to the bottom.
Don't like ads? After watching these innovative ads, you will change your mind! These awesome ads have no competition.
SOF 2017 (Slovenian Advertising Festival) returns to Kempinski Palace Portorož between April 6 and 7. The program part of the festival, with the main theme 'Human factor in advertising', will bring participants a new perspective on marketing and communication and the broader marketing profession. Years ago, advertising was considered a prestigious profession and in some cases even a part of popular culture, but today it is faced with countless challenges. Even a good idea can fail at countless points if we don't realize how important the human factor is in the multifaceted advertising process. SOF 2017 will focus on self-examination and understanding of the roles of individuals with the aim of raising the profile of the profession and giving it the importance it deserves.
In a world where everything (unfortunately) is based on appearance, advertising is also 'forced' to present its products in the most beautiful light. And food advertising is no exception. To make the ad look so good that you would rather bite into the ad itself, advertisers use various tricks, which are far from tasty.