Christmas ads are a staple of the holiday season, and some brands are so clever that it seems like the holidays don't exist without them.

The post Kako blagovne znamke z božičnimi oglasi vplivajo na naše možgane? appeared first on City Magazine.

When was the last time you saw London's famous Big Ben wearing a winter coat? We present to you a unique marketing move by sports retailer JD Sports, which has "dressed" Big Ben in a The North Face jacket.

The post Big Ben v zimski bundi & The North Face: ustvarjalnost oglaševanja brez meja appeared first on City Magazine.

This year's SOF will be different than before, but with a new impetus and full of creative energy. The most important festival of creative communications in Slovenia invites you on September 10 to Litostrojska cesta 56 for a festival day full of interesting content and much-missed socializing, albeit at a distance and, where necessary, with a mask on.

The post 29. Slovenski oglaševalski festival 10. septembra v Ljubljani appeared first on City Magazine.

iPROM and Valicon are carrying out the survey "Attitude of Slovenian companies towards digital advertising in 2020", with which they want to check the situation on the Slovenian market for the second year in a row.

The post Raziskava: Trendi digitalnega oglaševanja v Sloveniji appeared first on City Magazine.

The 11th edition of the Weekend Media Festival is coming to the old tobacco factory in Rovinj from September 20 to 23, where communicators from all over the region will meet. At lectures, round tables and workshops, they will examine current topics and trends, from politics, through digitization, literature, and an expedition to the South Pole, which resulted in plenty of interesting discussions.

The post 11. Weekend Media festival 2018 appeared first on City Magazine.

Influencers abroad have been shaping trends for decades. Their beauty, fashion and technology tips have come in handy for many people. How much money do they earn for it?

The post Koliko denarja dejansko zaslužijo influencerji? appeared first on City Magazine.

On April 12 and 13, 2018, the Slovenian Advertising Festival (SOF) will highlight the contribution of the advertising industry as a whole with the theme "Celebrating creativity, celebrating business!". The central national event of the advertising and wider marketing profession is once again inviting you to listen to many local as well as international speakers in the heart of Portorož, at the Kempinski Palace Portorož hotel.

The post 27. SOF 2018: Slavimo kreativnost, slavimo posel! appeared first on City Magazine.

The 24th international festival of creativity Golden Drum 2017 will again be hosted by the capital in October. The global communication and advertising profession will be hosted in the very center of Ljubljana, in the Grand Hotel Union, between October 18 and 20, 2017. The festival days will be held under the slogan "Leave your mark".

The post 24. Zlati boben 2017: pusti svoj pečat appeared first on City Magazine.

Recently, we have come across the term 'responsible drinking' many times. However, it is still quite difficult to find concrete information and recommended alcohol levels that do not exceed the limit of responsible drinking. Y&R Russia has discovered an elegant solution. They have created wine bottles that promote responsible drinking in a very innovative way. The bottles contain illustrated educational stories, the final outcome of which we only learn when we empty it to the bottom.

The post Steklenice vina, ki na domiseln način pozivajo k odgovornemu pitju alkohola appeared first on City Magazine.

Don't like ads? After watching these innovative ads, you will change your mind! These awesome ads have no competition.

The post Ti inovativni oglasi nimajo konkurence! appeared first on City Magazine.

SOF 2017 (Slovenian Advertising Festival) returns to Kempinski Palace Portorož between April 6 and 7. The program part of the festival, with the main theme 'Human factor in advertising', will bring participants a new perspective on marketing and communication and the broader marketing profession. Years ago, advertising was considered a prestigious profession and in some cases even a part of popular culture, but today it is faced with countless challenges. Even a good idea can fail at countless points if we don't realize how important the human factor is in the multifaceted advertising process. SOF 2017 will focus on self-examination and understanding of the roles of individuals with the aim of raising the profile of the profession and giving it the importance it deserves.

The post 26. SOF 2017: manj reklam, več oglasov appeared first on City Magazine.

In a world where everything (unfortunately) is based on appearance, advertising is also 'forced' to present its products in the most beautiful light. And food advertising is no exception. To make the ad look so good that you would rather bite into the ad itself, advertisers use various tricks, which are far from tasty.

The post Triki, ki jih oglaševalci uporabljajo za oglaševanje hrane appeared first on City Magazine.

As in human relationships, first impressions count a lot in business. Therefore, you need to fix the neon sign as soon as possible, which attracts people's attention if one of the bulbs burns out. Otherwise, it may happen that the inscription at night communicates something completely different from what was originally intended, causing you unnecessary embarrassment and laughter to passers-by. These are neon signs that convey a completely wrong message.

The post Neonski napisi z napako appeared first on City Magazine.

There are no coincidences in stores. Product placement (displaying and positioning of goods) is carefully thought out, so the mistakes these stores have allowed themselves to make are extremely inadmissible, but on the other hand, extremely lucky. Someone's boss strained them hard just so we can laugh today that it hurts.

The post Nedopustne napake, ki so si jih privoščile trgovine, ki pa so v resnici smešne za umret appeared first on City Magazine.

For those of you who don't know, guerrilla marketing is good marketing in an unusual way. It works because it's simple to understand, because it's simple to implement, and it doesn't cost anything. It's no wonder that merchants who don't have the money for expensive advertising campaigns like to resort to guerilla marketing.

The post Gverila marketing: marketinške miniature v trgovinah appeared first on City Magazine.

But no such deception yet! See the most obvious examples of false advertising. We are used to advertisements and packaging embellishing the truth in one way or another, but not yet in such a shameless act as the brands and advertisers indulged in in these cases! Customers were rightly outraged! Would you also be as furious as a lynx if you were led across the water so thirsty?

The post To so najbolj očitni primeri lažnega oglaševanja appeared first on City Magazine.

Pivovarna Union, in cooperation with young musical groups, is preparing a very special musical interactive experience in the very center of Ljubljana. The "live" action starts in a good three days!

The post Živijo, v živo: mlade glasbene skupine vas bodo navduševale interaktivno appeared first on City Magazine.

Although we find most advertisements annoying, similar to mosquitoes, and we (at least in Slovenia and the capital) only accepted the appearance of citylights with difficulty, there are cases when we welcome this kind of advertising. A good example is The Mosquito Killer Billboard, which mimics the scent of a human to attract Zika-carrying mosquitoes, trap them, and never let them go.

The post Oglas, ki ubija komarje, okužene z virusom Zika appeared first on City Magazine.

A slogan can be a key communication tool between a company and a customer. A slogan can be a hen that lays golden eggs, but it can also be a user. Probably the most evergreen Slovenian advertising slogan is "Slovenia, my country", which was created in the 80s of the last century, or Fructal's "In cooperation with nature", but when we think globally, most of you probably launched "Just do it" by Nike. Check below for other famous slogans of all time that have influenced our lives.

The post Top 10: najznamenitejši slogani vseh časov appeared first on City Magazine.

The Brumen Foundation, in cooperation with the National Gallery, is already preparing the 7th Biennale of Visible Messages of Slovenia, a biennale which is considered the most important retrospective of national visual communications of the last period. It will feature the finalists of the tender, who will be selected by an international jury from among the applicants. The purpose of the exhibition, which opens its doors on October 20, 2015, is to raise the quality of visible messages, where we include everything from print, video production, web design to typography.

The post Bliža se že 7. bienale vidnih sporočil Slovenije appeared first on City Magazine.

Ads follow us every step of the way. There is a whole science behind them, which includes everything from careful choice of words, visualization, sublimation, to placement in space or positions in the press. Yes, advertising is rarely left to chance. But it happens even to the best and ads end up in inappropriate places or locations. But they come to the realization of the (un)luckiness of the choice only after the coincidences take their toll.

The post 16 oglasov, ki so se znašli na napačnem mestu ob napačnem času appeared first on City Magazine.

In the "Honest Slogans" project, young creative Clif Dickens showed how advertising slogans would sound if they were telling the truth. The saying that good things sell themselves does not apply to the following products.

The post Honest Slogans: Če bi oglaševalski slogani govorili resnico… appeared first on City Magazine.

Advertisements are the lifeblood of capitalism, so it's no surprise that they're with us every step of the way. There are many of them, like a speeding car on the highway, which we perceive but do not move us excessively, but there are also those to whom we pay more than just the corner of our eye. These are often signed with a humanitarian or environmental protection organization and raise awareness, and not so much help spin the spirals of consumerism.

The post Šokantni oglasi, ki razkrivajo kruto resnico appeared first on City Magazine.

Komaj leto stara modna znamka & Other Stories, prihajajoč iz družine H & M Hennes & Mauritz AB, se je povezala z znano francosko blogerko Jeanne Damas. Skupaj so ustvarili rahlo ekscentrično, a izjemno ljubko kampanjo, ki na nevsiljiv način in s satiričnim podtonom modne industrije predstavlja najnovejše modne kose.

The post Očarljiva kampanja & Other Stories z blogerko Jeanne Damas appeared first on City Magazine.

Some companies spend millions of euros to convince consumers that they are the right choice. In doing so, they use expensive advertising formats, famous personalities, special effects, .... There is also another side of advertising, the one conditioned by gray creative cells. Different ads are created in this way. Those simply genius, subtle...

The post 30 tiskanih oglasov, ki so enostavno genialni appeared first on City Magazine.

After the last VW Type 2 went out of production at the end of last year, Volkswagen launched an extensive campaign with which the legendary "Hippie Kombi" said goodbye in a unique style, just like everything before. The honor was recently commemorated with a documentary-colored film, which tells about Kombi's life and last wishes in a touching nostalgic way.

The post Poslednja vožnja legendarnega VW Type 2 appeared first on City Magazine.

A UFO invasion, a giant hunter climbing out of the urban depths, an enraged lion and a robot with devastating lasers. Science Fiction? Nope, just Pepsi's latest interactive ad that takes the mundane of waiting for a bus into whole new parallel worlds.

The post Pepsijev neverjetni interaktivni oglas appeared first on City Magazine.

The 23rd Slovenian Advertising Festival will be a top marketing event that should not be missed if you are interested in marketing, advertising and communication in general. After the lectures, there will also be an opportunity for POP TVister entertainment.

The post Zaključna zabava 23. SOF-a: POP TVister appeared first on City Magazine.

Social media is cool. Through them, we can connect with family, friends and even pets of others. In an instant, we can travel to the other side of the world, prepare a great meal and even go skydiving. And what happens when the battery runs out, for example?!

The post Coca-Cola s ščitom proti zlu družbenih omrežij appeared first on City Magazine.

A dark mystical forest, brought to life by countless lights of various shapes, heralds a new era of the extremely popular retriever with an affordable interior. By deciding to use LED lights in its products, Ikea is actively taking its business strategy one step further towards sustainable development.

The post Ikeina kampanja za energetsko učinkovitost appeared first on City Magazine.

"It will be just you and me. We will be everything we have always dreamed of". In such a romantic tone, the latest advertisement of the Lacoste campaign "Life is a Beautiful Sport" takes us.

The post Veliki skok znamke Lacoste appeared first on City Magazine.

The latest campaign of the French brand Chloe for the spring/summer 2014 collection carries a touch of summer freedom, romantic tenderness and glowing bohemian playfulness.

The post Boemsko poletje z modno kolekcijo Chloe appeared first on City Magazine.

Alexander McQueen's new Spring/Summer 2014 collection, in all its characteristic fashion eccentricity, is accompanied by a dark campaign with Kate Moss, which is watched tensely through the eyes of an unknown voyeur.

The post Kate Moss v srhljivi kampanji Alexandra McQueena appeared first on City Magazine.

Protein cologne, a solid gold Bluetooth headset, leather bedding and a barbed wire thief for half the price. All this and more is now available specifically for the male gender.

The post Kaj sodoben moški enostavno mora imeti appeared first on City Magazine.

The latest ad for the already almost famously seductive Ax deodorant, which will also be aired at this year's Super Bowl, brings a twist with a shocking message.

The post Axe oglas za mir in ljubezen appeared first on City Magazine.

Art director Mike Scalise, together with photographer Eric Sahrmann, created a series of unusual portraits of small super "muscles" as part of a healthy pregnancy awareness campaign.

The post Zabavni oglasi super močnih otročičev appeared first on City Magazine.

Če smo potočili solzico ali dve ob materinski predanosti v oglasih na londonskih olimpijskih igrah, lahko kar pripravimo nov sveženj robčkov. Procter & Gamble namreč nadaljuje materinsko kampanjo z novim oglasom za prihajajoče olimpijske igre v Sočiju.

The post P&G nadaljuje čustveno kampanjo tudi na olimpijskih igrah v Sočiju appeared first on City Magazine.

Christmas holidays have always had their own charm. Fragrant delicacies, the warmth of being with your loved ones and the joy of exchanging gifts. And it is precisely the latter that has changed the most over time. We discover a collection of vintage advertisements that thoughtfully reflect the gift-giving ideas of the time and today evoke either laughing nostalgia or mild indignation.

The post Vintage božični oglasi, ki jih morate videti appeared first on City Magazine.

Provocation is one of those tools of advertisers that always attracts attention. If we add a touch of sexiness to it, an advertising campaign for lucky socks can be something really special. Do you agree?

The post Pravzaprav preveč srečne nogavice – Happy Socks appeared first on City Magazine.

The Golden Drum, the international advertising festival, will once again serve up a lot of interesting things. Stefan Sagmeister, a world-renowned provocative designer who rarely gives lectures in Europe, is coming to the festival.

The post Letošnji Zlati boben obeta veliko zanimivega appeared first on City Magazine.