Although we find most advertisements annoying, similar to mosquitoes, and we (at least in Slovenia and the capital) only accepted the appearance of citylights with difficulty, there are cases when we welcome this kind of advertising. A good example is The Mosquito Killer Billboard, which mimics the scent of a human to attract Zika-carrying mosquitoes, trap them, and never let them go.
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Pivovarna Union, in cooperation with young musical groups, is preparing a very special musical interactive experience in the very center of Ljubljana. The "live" action starts in a good three days!
But no such deception yet! See the most obvious examples of false advertising. We are used to advertisements and packaging embellishing the truth in one way or another, but not yet in such a shameless act as the brands and advertisers indulged in in these cases! Customers were rightly outraged! Would you also be as furious as a lynx if you were led across the water so thirsty?
For those of you who don't know, guerrilla marketing is good marketing in an unusual way. It works because it's simple to understand, because it's simple to implement, and it doesn't cost anything. It's no wonder that merchants who don't have the money for expensive advertising campaigns like to resort to guerilla marketing.
There are no coincidences in stores. Product placement (displaying and positioning of goods) is carefully thought out, so the mistakes these stores have allowed themselves to make are extremely inadmissible, but on the other hand, extremely lucky. Someone's boss strained them hard just so we can laugh today that it hurts.
As in human relationships, first impressions count a lot in business. Therefore, you need to fix the neon sign as soon as possible, which attracts people's attention if one of the bulbs burns out. Otherwise, it may happen that the inscription at night communicates something completely different from what was originally intended, causing you unnecessary embarrassment and laughter to passers-by. These are neon signs that convey a completely wrong message.
In a world where everything (unfortunately) is based on appearance, advertising is also 'forced' to present its products in the most beautiful light. And food advertising is no exception. To make the ad look so good that you would rather bite into the ad itself, advertisers use various tricks, which are far from tasty.
SOF 2017 (Slovenian Advertising Festival) returns to Kempinski Palace Portorož between April 6 and 7. The program part of the festival, with the main theme 'Human factor in advertising', will bring participants a new perspective on marketing and communication and the broader marketing profession. Years ago, advertising was considered a prestigious profession and in some cases even a part of popular culture, but today it is faced with countless challenges. Even a good idea can fail at countless points if we don't realize how important the human factor is in the multifaceted advertising process. SOF 2017 will focus on self-examination and understanding of the roles of individuals with the aim of raising the profile of the profession and giving it the importance it deserves.
Don't like ads? After watching these innovative ads, you will change your mind! These awesome ads have no competition.
Recently, we come across the term 'responsible drinking of alcohol' several times. However, concrete information and recommended values of alcohol that do not exceed the limit of responsible drinking are still quite difficult to find. At Y&R Russia, they discovered an elegant solution. They have created wine bottles that promote responsible drinking in a very innovative way. There are illustrated educational stories hidden on the bottles, the final unfolding of which is only realized when the bottle is emptied to the bottom.
The 24th international festival of creativity Golden Drum 2017 will again be hosted by the capital in October. The global communication and advertising profession will be hosted in the very center of Ljubljana, in the Grand Hotel Union, between October 18 and 20, 2017. The festival days will be held under the slogan "Leave your mark".
On April 12 and 13, 2018, the Slovenian Advertising Festival (SOF) will highlight the contribution of the advertising industry as a whole with the theme "Celebrating creativity, celebrating business!". The central national event of the advertising and wider marketing profession is once again inviting you to listen to many local as well as international speakers in the heart of Portorož, at the Kempinski Palace Portorož hotel.