AI revolution in marketing?! Thirty years ago, the first word processors and spreadsheets hit the market, promising the next big revolution in productivity. They promised us that because of them we would spend less time writing, drawing transparencies and calculating numbers on a calculator. Today, thirty years later, the promise has become a reality. We all have so much free time that I personally only work two days a week. Of course I'm joking. The reality is that we are not working less, we are creating longer documents and our presentations have expanded from six slides to fifty. Why is this important today? Generative AI is coming and will be embedded in the core of our organizations and the way we work. This will be the next great productivity revolution. The question is: How can we prepare ourselves to actually take advantage of this productivity opportunity?

The post AI revolucija v marketingu: generativna AI spreminja marketing in prevzema delo marketinškega guruja appeared first on City Magazine.

In the marketing world, influencer marketing has taken center stage as a powerful tool for brands to reach and engage with consumers. But what led to the rise of influencer marketing and will it stay? This analysis delves into the history and current state of influencer marketing and its potential for the future.

The post Influencer Marketing – od buzza do mainstream marketing strategije appeared first on City Magazine.

SEMPL 2018, a regional conference with world-renowned experts from the world of marketing, media and communication management, will be held this year on November 29 and 30 at the Grand Hotel Bernardin in Portorož. On the occasion of its 20th anniversary, SEMPL is preparing an even bigger and broader international program, which, in addition to lectures, will also include workshops aimed at acquiring practical knowledge.

The post SEMPL 2018: ob 20. obletnici s presežki appeared first on City Magazine.

The SEMPL Media Trends Conference 2017, which will take place on November 23 and 24 at GH Bernardin in Portorož, will bring together marketing and market communication managers, brand managers, media marketers, media planners and strategists, advertising creatives and all for the nineteenth year. others who pave the way for media trends in the Adriatic region and successfully incorporate them into their operations.

The post 19. SEMPL 2017: “nova normalnost” appeared first on City Magazine.

What is influencer marketing? A phrase that is currently one of the hottest in marketing. We spoke with two partners in a new type of agency specializing in influencer marketing, namely "influencer marketing", Jan Macarol, editor and creator of various media platforms, and Filip Kržišnik, who earns his living in the field of influencer marketing at home and abroad.

The post Intervju: Kaj je vplivnostni marketing? appeared first on City Magazine.

The SEMPL media trends conference will be organized for the eighteenth time this year, and at this turning point, it boasts a new integrated graphic image that puts the strength of this regional brand and its identity in the foreground. Even in its eighteenth edition, which will take place on November 24 and 25, 2016 in Portorož, SEMPL remains committed to discovering the latest trends in the field of media, marketing and communication.

The post 18. SEMPL 2016: polnoletni SEMPL še bolj strokoven, zabaven in razgiban appeared first on City Magazine.

For those of you who don't know, guerrilla marketing is good marketing in an unusual way. It works because it's simple to understand, because it's simple to implement, and it doesn't cost anything. It's no wonder that merchants who don't have the money for expensive advertising campaigns like to resort to guerilla marketing.

The post Gverila marketing: marketinške miniature v trgovinah appeared first on City Magazine.

For the eighth year, the student marketing conference Fanfara has been a fixture of the most capricious month of the year. This year, on April 15, it will be about art in numbers, which is a prerequisite for the realization of creative ideas.

The post 8. študentska marketinška konferenca Fanfara 2015 – umetnost v številkah appeared first on City Magazine.

The 23rd Slovenian Advertising Festival will be a top marketing event that should not be missed if you are interested in marketing, advertising and communication in general. After the lectures, there will also be an opportunity for POP TVister entertainment.

The post Zaključna zabava 23. SOF-a: POP TVister appeared first on City Magazine.

Advertising usually does not conform to very high moral standards, but looking at old ads from the first half of the last century, we can be downright shocked.

The post 23 starih oglasov, ki bi bili danes prepovedani appeared first on City Magazine.

An incredible success story is being written again, but it got an unexpected twist. The Wall Street Journal reports that Evan Spiegel, the 23-year-old founder of the new social network Snapchat, turned down Facebook's incredible $3 billion offer.

The post Snapchat zavril ponudbo v vrednosti 3 milijarde dolarjev appeared first on City Magazine.

Coca-Cola, in addition to its soft drinks, is also known for its excellent advertising campaigns. One such event was organized in Lithuania.

The post Sredi poslovnega kompleksa so ustvarili park appeared first on City Magazine.

The POMP forum, an international professional conference in the field of content marketing, is coming this year with the central theme of "storytelling" - telling, mediating, creating stories.

The post Preverite moč vaše zgodbe na POMP forumu appeared first on City Magazine.

The Golden Drum, the international advertising festival, will once again serve up a lot of interesting things. Stefan Sagmeister, a world-renowned provocative designer who rarely gives lectures in Europe, is coming to the festival.

The post Letošnji Zlati boben obeta veliko zanimivega appeared first on City Magazine.