Tonight, Slovenian time, the 51st Super Bowl took place in Houston, the final of the American football league, which after an epic turnaround was won by the New England Patriots, who beat the Atlanta Falcons in overtime and became the NFL champions for the fifth time. During halftime, the audience was entertained for a quarter of an hour by Lady Gaga, who started her performance at the top of the stadium and then jumped into the depths (see video). The Super Bowl is traditionally accompanied by interesting advertisements. These are the best that viewers had the chance to see this year.
Us against them. We live in a world or to a society that loves pretentiousness and does it very crudely. There are those who are religious and those who are not. They are people from the countryside and those who have never seen a cow live, the narrator says. But maybe we have more in common with others than we think. If you see anyone crying at their desk these days, it's probably because they're watching this heartwarming Danish ad that leaves no one indifferent and proves that we're not all that different after all.
If there's one stereotype that's deeply ingrained, it's that of toys for boys and girls. Girls play with Barbies, and boys play with cars. That's how it is and nothing else. Car ads tend to reinforce gender stereotypes, but Audi tackled both stereotypes in Spain in a very interesting way - with an animated movie worthy of Pixar.
Cristiano Ronaldo is Kevin McAllister in Soundbar advert. Christmas is practically around the corner, which means that TV programs will soon be flooded with advertisements and films with festive content. Of course, even this year we will not be able to avoid the film Home Alone, which has become inextricably linked with Christmas. Even though we've all seen it at least a hundred times, we still haven't gotten tired of it. Just as we never got tired of Cristiano Ronaldo's plays and goals, but this time he changed the role of a footballer to the role of Kevin McAllister and filmed the Portuguese version of the movie Home Alone. It is a parody of the famous film from 1990, made for the MEO brand.
Viral ads are every advertiser's wet dream in the 21st century. The problem is that, due to the colorfulness and diversity of the landscape of social networks, there is no universal formula for them, and it is difficult to know with certainty what will really ignite people. Well, the following advertising agencies and brands have more than succeeded, as we present to you the ranking of the most viral ads of 2015 so far.
We all know how clumsy Mr. Bean, so he was perfect for the role in the Snickers advertising franchise ''You're not you when you're hungry''. After Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, British comedian Rowan Atkinson has joined the series of stars.
Cristiano Ronaldo is considered one of the greatest football virtuosos, but he is not only known for his skills on grass. Aside from trading girls as jerseys, he's also the face of many non-football brands. Let's not only stick to the ball and the girls, but also the money. And since Ronaldo is banking on his seductive smile as much as his abs, he's probably landed a role in two bizarre Japanese TV commercials.
The Game Before The Game ad features star; Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, Robin van Persie, Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott and Thierry Henry. The ad was created, of course, to promote the well-known brand Beats By Dr. Dre at the 2014 FIFA World Cup Brazil.
A few hours ago, we were surprised by an extremely good TV spot of the Slovenian national telecommunications company Telekom for the ITAK brand. It perfectly reflects the current socio-political situation at home and abroad. Today, when we are faced with many prejudices, this kind of way of drawing attention to society's problems and educating the younger population in the values of openness to differences is a commendable and even brave act. So we give them one big like!
With the Samsung Gear smart watch, Samsung made an excellent marketing move, which this time was supported by an excellent advertisement. However, we are not quite sure about the usefulness of the product.