Xiaomi today announced the launch of the all-new Xiaomi 12 series for global markets, which includes three groundbreaking devices: Xiaomi 12 Pro, Xiaomi 12 and Xiaomi 12X.
Xiaomi 12 series is a true entertainment generator designed to empower users around the world with state-of-the-art videography that brings impressive advances in Xiaomi's patented AI algorithm, exceptional processor power and an all-around improved experience.
Capture cinematic footage anytime
Xiaomi 12 series enables users to record studio-quality footage regardless of conditions, be it challenging lighting conditions or moving objects. All three smartphones boast a professional triple camera setup for versatile photography, featuring a 50MP wide-angle main camera with 8K video recording capability on both the Xiaomi 12 Pro and Xiaomi 12.
Xiaomi 12 Pro stands out with a state-of-the-art triple 50MP array that features a premium Sony IMX707 sensor. The sensor is capable of capturing large amounts of light and enables advanced imaging capabilities with faster focus speed and greater color accuracy. Xiaomi 12 and Xiaomi 12X they have ultra wide angle camera 13 MP and 5 MP telemacro lens for shooting from different angles.
In addition to impressive hardware, the Xiaomi 12 Pro and Xiaomi 12 also go a step further when it comes to Xiaomi patented artificial intelligence algorithms. These innovations make it easier for users to capture every moment in its entirety, even in low light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects and prevents blurry or out-of-focus shots of moving or obscured objects. Innovations also include eye autofocus and face detection capabilities. Ultra Night Video uses Xiaomi's patented video recording algorithms even in extremely low light, meaning mood shots are clearer than ever.
The way AI Cinema, available on all three devices, offers a variety of creative video editing options with a single touch, such as Parallel World, Freeze Frame Video and Magic Zoom modes.
Superior processing capability, outstanding performance and energy efficiency
A superior experience requires superior performance. The Xiaomi 12 series includes advanced mobile platforms Qualcomm® SnapdragonTM. Xiaomi 12 Pro and Xiaomi 12 boast a processor Snapdragon® 8 Gen 1 – Qualcomm's most advanced mobile platform. Built on a powerful 4nm chipset, this processor also increases GPU graphics processing capabilities by 30 % and power efficiency by 25 % compared to the previous generation. Meanwhile, the Xiaomi 12X is powered by a flagship 5G processor – Snapdragon® 870 – for uninterrupted daily use. All three devices feature blazing UFS 3.1 upload and transfer speeds and LPDDR5 RAM for storage speeds of up to 6,400 Mbps.
For an optimal experience, the Xiaomi 12 series also features high-performance cooling systems supported by a super-large vapor chamber and multiple layers of graphite to provide superior cooling performance.
Xiaomi 12 ProA new level of fun experiences
The Xiaomi 12 series not only allows users to capture every moment in stunning detail, but to relive those moments as an unforgettable entertainment experience. All three devices offer picturesque viewing on the screen AMOLED Dot Display, rated A+ by DisplayMate, and with support for TrueColor. For additional peace of mind, the screen has protection Corning® Gorilla® Glass Victus®, which means it's scratch-resistant and supports leading-edge technology Dolby Vision®, which brings your content to life with vibrant colors and stunning details. Xiaomi 12 series also supports HDR 10+. The Xiaomi 12 Pro is SGS certified, which means the screen is easy on the eyes even during marathon sessions. The Xiaomi 12 Pro, meanwhile, boasts a new-level display that offers a stunning visual experience with incredibly smooth scrolling and sliding. Highly energy efficient The 6.73-inch WQHD+ display uses AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz according to content.
Xiaomi 12 ProXiaomi 12 and Xiaomi 12X bring Xiaomi's most colorful smartphone display to date with more than 68 billion colors on the 6.28-inch Full HD+ displays. Both feature 120Hz AdaptiveSync for an impressively high-definition, vibrant, flicker-free display that doesn't miss a single detail.
No cinema experience is truly complete without professional sound. The Xiaomi 12 series has a feature SOUND BY Harmon Kardon and creates an immersive sound experience powered by technology Dolby Atmos®. This delivers surround sound with stunning detail, clarity and realism for total entertainment. Speakers quad Xiaomi 12 Pro – in the form of two tweeters and two woofers – deliver crisp detail and cover an impressive range of sound. Xiaomi 12 and Xiaomi 12X provide balanced stereo sound that is ideal for immersive gaming or video playback.
To further optimize the basic user experience, the Xiaomi 12 series includes an interface MIUI 13, which was launched globally earlier this year. The update includes faster storage, more background process efficiency, smarter processing and longer battery life. New features include Xiaomi's patented Liquid Storage, Atomized Memory, Focused Algorithms and Smart Balance.
Xiaomi 12Next generation charging
So that the Xiaomi 12 series can provide professional cinematic and entertainment experiences throughout the day, the devices boast the speed and safety of charging of the new generation. The Xiaomi 12 Pro has a charger Xiaomi HyperCharge with an incredible power of 120 W. The extremely powerful 4,600 mAh battery is fully charged in Boost mode in just 18 minutes. The Xiaomi 12 Pro offers next-generation charging performance that keeps pace with user demands. Xiaomi 12 Pro and Xiaomi 12 use a smart charging algorithm Xiaomi AdaptiveCharge, which learns and adapts to charging habits, extending battery life.
Superior performance packed into an iconic design
These portable pocket devices fit comfortably in the palm of your hand thanks to the iconic user-centric design of the Xiaomi 12 series. Slimmer, high-capacity batteries and a narrower slot save valuable device space. The 6.73-inch Xiaomi 12 Pro screen is surrounded by an elegant frame with sophisticated 3D curves. Meanwhile, the Xiaomi 12 and Xiaomi 12X's 6.28-inch display measures just 69.9mm wide and is accented with smooth curves for a perfect fit3. All three devices are available in grey, purple and blue.
Xiaomi 12Free YouTube Premium subscription
Xiaomi users will receive up to three months of free YouTube Premium subscription, giving them access to the best ad-free and offline content where available4. YouTube Premium benefits include a subscription to YouTube Music Premium, where users can get unlimited ad-free access to over 80 million songs, covers, live performances and remixes.
Market availability
The Xiaomi 12 Pro comes in two variants, 8GB+256GB, 12GB+256GB, and will be available starting at $999.
The Xiaomi 12 comes in three variants, 8GB+128GB, 8GB+256GB, 12GB+256GB, and will be available starting at $749.
The Xiaomi 12X comes in two variants, 8GB+128GB, 8GB+256GB and will be available starting at USD 649.
