{"id":542611,"date":"2023-02-26T06:01:45","date_gmt":"2023-02-26T05:01:45","guid":{"rendered":"https:\/\/citymagazine.si\/?p=542611"},"modified":"2023-03-14T07:47:24","modified_gmt":"2023-03-14T06:47:24","slug":"google-umetna-inteligenca-v-iskalnikih-ne-bo-brezplacna","status":"publish","type":"post","link":"https:\/\/citymagazine.si\/it\/lintelligenza-artificiale-di-google-nei-motori-di-ricerca-non-sara-libera\/","title":{"rendered":"Google: l&#039;intelligenza artificiale nei motori di ricerca non sar\u00e0 gratuita"},"content":{"rendered":"<div class=\"content-mb-30\"><p style=\"font-weight: 700;text-transform: uppercase; font-size: 18px;\">Poich\u00e9 l&#039;intelligenza artificiale e l&#039;apprendimento automatico continuano a preannunciare la tendenza nel settore tecnologico, l&#039;uso crescente di chatbot complessi come ChatGPT e Bard per la ricerca su Google porter\u00e0 sicuramente a un aumento del consumo energetico e dei costi. Secondo un recente studio di Morgan Stanley, se Google gestisse met\u00e0 delle sue query di ricerca attraverso questi chatbot avanzati, sosterrebbe costi aggiuntivi di circa sei miliardi di dollari. Il costo sembra piccolo rispetto all&#039;utile netto annuale di Google di circa 60 miliardi di dollari, ma le potenziali conseguenze per l&#039;ambiente e l&#039;industria dei motori di ricerca sono significative e certamente non trascurabili. <\/p><\/div><div class=\"block-da-1 block-da block-da-post_middle_content clearfix content-mb-30\"><div class=\"iAdserver\" data-iadserver-zone=\"1742\" data-no-translation><script async>_ipromNS(\"zone\",1742)<\/script><\/div><\/div><p>L&#039;ampio uso di tecnologie di intelligenza artificiale e apprendimento automatico nei motori di ricerca ha aperto la strada allo sviluppo di chatbot avanzati come ChatGPT e Bard. Sebbene questi chatbot possano fornire agli utenti risposte pi\u00f9 dettagliate e informative alle loro domande, il loro utilizzo comporta anche costi significativi. Il problema principale con questi modelli linguistici sono i loro elevati requisiti computazionali, che si traducono in un aumento significativo del consumo energetico e dei costi.<div class=\"cmag-lock-wrapper\" itemscope itemtype=\"https:\/\/schema.org\/WebPageElement\"><div class=\"cmag-lock-marker\" data-cmag-lock-post-id=\"542611\" data-cmag-lock-global=\"1\"><\/div>\n<p>Secondo lo studio <strong>Morgan Stanley<\/strong> se Google gestisse met\u00e0 delle sue query di ricerca attraverso questi complessi chatbot, sosterrebbe costi aggiuntivi di circa sei miliardi di dollari. Questo costo si basa sulla lunghezza media della risposta, che in genere \u00e8 di 50 parole. Tuttavia, risposte pi\u00f9 lunghe richiederanno ancora pi\u00f9 potenza di calcolo, aumentando ulteriormente i costi. Se il modello linguistico producesse 100 parole invece di 50, il costo aggiuntivo sarebbe di ca <strong>dodici miliardi di dollari<\/strong>, riferisce Reuters.<\/p>\n<p><strong>Elevate competenze informatiche<\/strong> i requisiti di questi chatbot sono dovuti al fatto che utilizzano modelli di linguaggio di grandi dimensioni per generare risposte. I modelli utilizzano previsioni di probabilit\u00e0 per generare la parola successiva pi\u00f9 probabile in una frase. Di conseguenza, pi\u00f9 parole genera un modello, maggiore \u00e8 la potenza di elaborazione necessaria. Ci\u00f2 significa che le risposte pi\u00f9 lunghe sono solitamente due volte pi\u00f9 intensive dal punto di vista computazionale rispetto a quelle pi\u00f9 brevi.<\/p><p><div class=\"block-da-1 block-da block-da-post_middle_content da-style-1 clearfix\"><div class=\"iAdserver\" data-iadserver-zone=\"1744\" data-no-translation><script async>_ipromNS(\"zone\",1744)<\/script><\/div><\/div><\/p><p><div class=\"inline-post clearfix\"><div class=\"see-also byline\">Vedi anche<\/div><div id=\"block-wrap-82513\" class=\"block-wrap-native block-wrap block-wrap-23 block-css-82513 block-wrap-classic columns__m--1 elements-design-1 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix\" data-id=\"82513\" data-base=\"0\"><div class=\"tipi-row-inner-style clearfix\"><div class=\"tipi-row-inner-box contents sticky--wrap\"><div class=\"block block-23 clearfix\"><article class=\"tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-1 post-583412 post type-post status-publish format-standard has-post-thumbnail hentry category-aplikacije-app-mobilne-aplikacije tag-emoji tag-srce current-post-id-583412 ads-enabled\" style=\"--animation-order:0\"><div class=\"preview-mini-wrap clearfix\"><div class=\"mask\"><a href=\"https:\/\/citymagazine.si\/it\/cosa-significano-i-diversi-emoji-del-cuore-impara-a-usarli-correttamente\/\" class=\"mask-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=100%2C100&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail zeen-lazy-load-base zeen-lazy-load  wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=293%2C293&amp;ssl=1 293w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=390%2C390&amp;ssl=1 390w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=585%2C585&amp;ssl=1 585w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=900%2C900&amp;ssl=1 900w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?zoom=2&amp;resize=100%2C100&amp;ssl=1 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" data-attachment-id=\"583565\" data-permalink=\"https:\/\/citymagazine.si\/it\/cosa-significano-i-diversi-emoji-del-cuore-impara-a-usarli-correttamente\/big-flying-red-heart-mobile-phone-smartphone-in-hand-of-man-valentines-day-holiday-concept-online-loveremote-communication-on-internetsocial-networks-virtual-datingcallstechnology-coronavirus\/\" data-orig-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=4791%2C2976&amp;ssl=1\" data-orig-size=\"4791,2976\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Irina Velichkina&quot;,&quot;camera&quot;:&quot;ILCE-7M3&quot;,&quot;caption&quot;:&quot;Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#039;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus.&quot;,&quot;created_timestamp&quot;:&quot;1607438060&quot;,&quot;copyright&quot;:&quot;Irina Velichkina&quot;,&quot;focal_length&quot;:&quot;63&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#039;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#8217;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Foto: envato&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=660%2C410&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=966%2C600&amp;ssl=1\" loading=\"lazy\" data-no-translation=\"\" \/><noscript><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=100%2C100&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail zeen-lazy-load-base zeen-lazy-load  wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=293%2C293&amp;ssl=1 293w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=390%2C390&amp;ssl=1 390w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=585%2C585&amp;ssl=1 585w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?resize=900%2C900&amp;ssl=1 900w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?zoom=2&amp;resize=100%2C100&amp;ssl=1 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" data-attachment-id=\"583565\" data-permalink=\"https:\/\/citymagazine.si\/it\/cosa-significano-i-diversi-emoji-del-cuore-impara-a-usarli-correttamente\/big-flying-red-heart-mobile-phone-smartphone-in-hand-of-man-valentines-day-holiday-concept-online-loveremote-communication-on-internetsocial-networks-virtual-datingcallstechnology-coronavirus\/\" data-orig-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=4791%2C2976&amp;ssl=1\" data-orig-size=\"4791,2976\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Irina Velichkina&quot;,&quot;camera&quot;:&quot;ILCE-7M3&quot;,&quot;caption&quot;:&quot;Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#039;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus.&quot;,&quot;created_timestamp&quot;:&quot;1607438060&quot;,&quot;copyright&quot;:&quot;Irina Velichkina&quot;,&quot;focal_length&quot;:&quot;63&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#039;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Big flying red heart. Mobile phone, smartphone in hand of man. Valentine&#8217;s day holiday concept.Online love,remote communication on internet,social networks.Virtual dating,calls,technology.Coronavirus\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Foto: envato&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=660%2C410&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/02\/big-flying-red-heart-mobile-phone-smartphone-in-2023-11-27-05-21-44-utc.jpg?fit=966%2C600&amp;ssl=1\" loading=\"lazy\" data-no-translation=\"\" \/><\/noscript><\/a><\/div><div class=\"meta\"><div class=\"byline byline-2 byline-cats-design-1\"><div class=\"byline-part cats\"><a href=\"https:\/\/citymagazine.si\/it\/category\/tecnologie\/aplikacije-app-mobilne-aplikacije\/\" class=\"cat\">Applicazioni<\/a><\/div><\/div><div class=\"title-wrap\"><h3 class=\"title\"><a href=\"https:\/\/citymagazine.si\/it\/cosa-significano-i-diversi-emoji-del-cuore-impara-a-usarli-correttamente\/\">Cosa significano i diversi emoji del cuore: impara come usarli correttamente<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/p>\n<p>Sebbene il costo aggiuntivo dell&#039;utilizzo di questi chatbot possa sembrare insignificante nel complesso <strong>redditivit\u00e0 di Google<\/strong>, pu\u00f2 avere gravi conseguenze ambientali e finanziarie. Ogni ricerca su Google attualmente costa all&#039;azienda circa 0,2 centesimi di dollaro USA, un costo che l&#039;azienda pu\u00f2 facilmente recuperare attraverso la pubblicit\u00e0. Tuttavia, l&#039;uso di chatbot come <strong>ChatGPT<\/strong> e Bard, poich\u00e9 le query di ricerca hanno causato un cambiamento nel settore dei motori di ricerca che potrebbe influire sulle entrate pubblicitarie di Google.<\/p>\n<p>Inoltre, l&#039;affidabilit\u00e0 di questi modelli linguistici \u00e8 ancora discutibile. Chatbot come ChatGPT e Bard possono fornire risposte pi\u00f9 dettagliate, ma spesso generano risposte errate o irrilevanti, che possono renderle inaffidabili per molti utenti. Attualmente, l&#039;operatore AI deve conoscere bene il campo e l&#039;IA per dirigere e controllare. Questo \u00e8 uno dei motivi per cui Google \u00e8 ancora riluttante a fare molto affidamento su questi chatbot per le query di ricerca.<\/p>\n<p>Mentre l&#039;uso di chatbot avanzati come ChatGPT e Bard nei motori di ricerca pu\u00f2 fornire agli utenti risposte pi\u00f9 dettagliate e informative, il loro utilizzo ha anche un costo elevato. Il consumo di energia e i requisiti di calcolo di questi chatbot li rendono meno efficienti e affidabili rispetto alle query di ricerca tradizionali. Inoltre, pu\u00f2 avere del potenziale<strong> impatto sull&#039;ambiente<\/strong> e l&#039;industria dei motori di ricerca con significative conseguenze finanziarie ea lungo termine.<\/p>\n<div class=\"auto-translation-notice\" data-no-translation data-nonce=\"c6465e24c4\" data-language=\"it_IT\" data-post-id=\"542611\"><\/div><div class=\"info-box-embed content-mb-30\">\n\t\t\t<div class=\"info-box-title\">Controlla anche<\/div>\n\t\t\t<div class=\"info-box-embed-container\">\n\t\t\t\t<div class=\"info-box-embed-thumb\">\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"100\" height=\"100\" src=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=100%2C100&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=293%2C293&amp;ssl=1 293w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=390%2C390&amp;ssl=1 390w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=585%2C585&amp;ssl=1 585w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=900%2C900&amp;ssl=1 900w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?zoom=2&amp;resize=100%2C100&amp;ssl=1 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" data-attachment-id=\"590893\" data-permalink=\"https:\/\/citymagazine.si\/it\/lo-svapo-e-un-male-minore-o-una-sfida-per-la-salute-pubblica\/young-man-smoking-electronic-cigarette-in-public-transport\/\" data-orig-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=6000%2C4000&amp;ssl=1\" data-orig-size=\"6000,4000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;drazen_zigic&quot;,&quot;camera&quot;:&quot;Canon EOS R3&quot;,&quot;caption&quot;:&quot;Young man using disposable vape while traveling by bus.&quot;,&quot;created_timestamp&quot;:&quot;1679844145&quot;,&quot;copyright&quot;:&quot;photo by drazen zigic&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0004&quot;,&quot;title&quot;:&quot;Young man smoking electronic cigarette in public transport.&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Young man smoking electronic cigarette in public transport.\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Foto: envato&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=660%2C440&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=900%2C600&amp;ssl=1\" data-no-translation=\"\" \/><noscript><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=100%2C100&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=293%2C293&amp;ssl=1 293w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=390%2C390&amp;ssl=1 390w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=585%2C585&amp;ssl=1 585w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?resize=900%2C900&amp;ssl=1 900w, https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?zoom=2&amp;resize=100%2C100&amp;ssl=1 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" data-attachment-id=\"590893\" data-permalink=\"https:\/\/citymagazine.si\/it\/lo-svapo-e-un-male-minore-o-una-sfida-per-la-salute-pubblica\/young-man-smoking-electronic-cigarette-in-public-transport\/\" data-orig-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=6000%2C4000&amp;ssl=1\" data-orig-size=\"6000,4000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;drazen_zigic&quot;,&quot;camera&quot;:&quot;Canon EOS R3&quot;,&quot;caption&quot;:&quot;Young man using disposable vape while traveling by bus.&quot;,&quot;created_timestamp&quot;:&quot;1679844145&quot;,&quot;copyright&quot;:&quot;photo by drazen zigic&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0004&quot;,&quot;title&quot;:&quot;Young man smoking electronic cigarette in public transport.&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Young man smoking electronic cigarette in public transport.\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Foto: envato&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=660%2C440&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/citymagazine.si\/wp-content\/uploads\/2024\/03\/young-man-smoking-electronic-cigarette-in-public-t-2023-11-27-05-26-03-utc.jpg?fit=900%2C600&amp;ssl=1\" data-no-translation=\"\" \/><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"info-box-embed-meta\">\n\t\t\t\t\t<div class=\"info-box-embed-categories\">\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h3><a href=\"https:\/\/citymagazine.si\/it\/lo-svapo-e-un-male-minore-o-una-sfida-per-la-salute-pubblica\/\" target=\"_top\">\n\t\t\t\t\t\tLo svapo: male minore o sfida per la salute pubblica?\n\t\t\t\t\t<\/a><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Poich\u00e9 l&#039;intelligenza artificiale e l&#039;apprendimento automatico continuano a preannunciare la tendenza nel settore tecnologico, l&#039;uso crescente di chatbot complessi come ChatGPT e Bard per la ricerca su Google porter\u00e0 sicuramente a un aumento del consumo energetico e dei costi. Secondo un recente studio di Morgan Stanley, se Google gestisse met\u00e0 delle sue query di ricerca attraverso questi chatbot avanzati, sosterrebbe costi aggiuntivi di circa sei miliardi di dollari. Il costo sembra piccolo rispetto all&#039;utile netto annuale di Google di circa 60 miliardi di dollari, ma le potenziali conseguenze per l&#039;ambiente e l&#039;industria dei motori di ricerca sono significative e certamente non trascurabili. <\/p>","protected":false},"author":3,"featured_media":542614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[13906,16242],"tags":[16166,16187,1254,14523],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google: umetna inteligenca v iskalnikih ne bo brezpla\u010dna | City Magazine<\/title>\n<meta name=\"description\" content=\"Ker umetna inteligenca in strojno u\u010denje \u0161e naprej napovedujeta trend v tehnolo\u0161ki industriji, bo vse ve\u010dja uporaba zapletenih klepetalnih robotov, kot sta ChatGPT in Bard za iskanje v Googlu, vsekakor povzro\u010dila porast porabe energije in stro\u0161kov. Glede na nedavno \u0161tudijo Morgan Stanley bi Google, \u010de bi polovico svojih iskalnih poizvedb obravnaval prek teh naprednih klepetalnih robotov, povzro\u010dil dodatne stro\u0161ke v vi\u0161ini pribli\u017eno \u0161est milijard dolarjev. Stro\u0161ki se zdijo majhni v primerjavi z Googlovim letnim \u010distim dobi\u010dkom v vi\u0161ini pribli\u017eno 60 milijard dolarjev, zato pa so mo\u017ene posledice za okolje in industrijo iskalnikov pomembne in vsekakor ne zanemarljive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citymagazine.si\/it\/lintelligenza-artificiale-di-google-nei-motori-di-ricerca-non-sara-libera\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google: umetna inteligenca v iskalnikih ne bo brezpla\u010dna\" \/>\n<meta property=\"og:description\" content=\"Ker umetna inteligenca in strojno u\u010denje \u0161e naprej napovedujeta trend v tehnolo\u0161ki industriji, bo vse ve\u010dja uporaba zapletenih klepetalnih robotov, kot sta ChatGPT in Bard za iskanje v Googlu, vsekakor povzro\u010dila porast porabe energije in stro\u0161kov. Glede na nedavno \u0161tudijo Morgan Stanley bi Google, \u010de bi polovico svojih iskalnih poizvedb obravnaval prek teh naprednih klepetalnih robotov, povzro\u010dil dodatne stro\u0161ke v vi\u0161ini pribli\u017eno \u0161est milijard dolarjev. 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