ブランドはマーケティング活動に巨額の資金を投資します。彼らのロゴはあらゆる方向から私たちを攻撃するため、すでに私たちの潜在意識にしっかりと根付いていることも珍しくありません。
会社 Signs.com je izpeljalo zanimiv eksperiment Branded in Memory、それは 156 Američanov, starih med 20 と 70 let, prosilo, da po spominu kar se da natančno narišejo 10 svetovno znanih logotipov.
Rezultati razkrivajo, da so se posameznikom v spomin vtisnili različni primerki logotipov. Potrošniki so si najbolje zapomnili Ikein logotip, medtem ko se je na zadnjem mestu znašel Starbucksov logotip.
![Na prvem mestu lestvice se je znašla Ikea.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-058.jpg)
Kljub številnim razlikam je moč opaziti, da je večina sodelujočih vsaj približno uganila 色, kar dokazuje, da je privlačna barvna kombinacija izjemno pomemben del uspešnega logotipa. Psihologinja Karen Haller ob tem dodaja, da ljudje z barvami najprej vzpostavimo čustveno povezavo. Šele zatem pozornost posvetimo obliki, logotipu kot celota in pomožnemu besedilu.
Gotovo vas že zanima, kakšne risbe so nastale med eksperimentom. Verjamemo, da se boste ob pogledu nanje pošteno nasmejali.
りんご
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-001.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-002.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-005.jpg)
アディダス
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-007.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-008.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-010.jpg)
Burger King
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-013.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-014.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-015.jpg)
スターバックス
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-019.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-021.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-024.jpg)
Domino’s Pizza
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-031.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-032.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-033.jpg)
Foot Locker
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-037.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-038.jpg)
Target
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-042.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-043.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-044.jpg)
イケア
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-025.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-026.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-027.jpg)
7Eleven
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-046.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-047.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-048.jpg)
ウォルマート
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-052.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-053.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-055.jpg)
詳しくは:
signs.com