Marki inwestują ogromne kwoty w działania marketingowe. Ich loga atakują nas ze wszystkich stron, dlatego nie jest niczym niezwykłym, że na dobre zakorzeniły się już w naszej podświadomości.
Firma Signs.com je izpeljalo zanimiv eksperiment Branded in Memory, w którym jest 156 Američanov, starih med 20 I 70 let, prosilo, da po spominu kar se da natančno narišejo 10 svetovno znanih logotipov.
Rezultati razkrivajo, da so se posameznikom v spomin vtisnili različni primerki logotipov. Potrošniki so si najbolje zapomnili Ikein logotip, medtem ko se je na zadnjem mestu znašel Starbucksov logotip.
![Na prvem mestu lestvice se je znašla Ikea.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-058.jpg)
Kljub številnim razlikam je moč opaziti, da je večina sodelujočih vsaj približno uganila kolor, kar dokazuje, da je privlačna barvna kombinacija izjemno pomemben del uspešnega logotipa. Psihologinja Karen Haller ob tem dodaja, da ljudje z barvami najprej vzpostavimo čustveno povezavo. Šele zatem pozornost posvetimo obliki, logotipu kot celota in pomožnemu besedilu.
Gotovo vas že zanima, kakšne risbe so nastale med eksperimentom. Verjamemo, da se boste ob pogledu nanje pošteno nasmejali.
Jabłko
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-001.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-002.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-005.jpg)
Adidasy
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-007.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-008.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-010.jpg)
Burger King
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-013.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-014.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-015.jpg)
Starbucks
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-019.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-021.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-024.jpg)
Domino’s Pizza
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-031.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-032.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-033.jpg)
Foot Locker
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-037.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-038.jpg)
Target
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-042.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-043.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-044.jpg)
Ikea
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-025.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-026.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-027.jpg)
7Eleven
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-046.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-047.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-048.jpg)
Walmart
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-052.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-053.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-055.jpg)
Więcej informacji:
signs.com