Converse x Chinatown Market: te converske na soncu spreminajo barvo

Converse je v sodelovanju z blagovno znamko Chinatown Market izdal serijo superg, ki vseskozi spreminjajo barvo. In kako je to mogoče?

Kolekcija Converse x Chinatown Market je sestavljena iz visokih superg Chuck 70 Hi in nizkih superg Chuck 70 Ox – te po zaslugi posebne tehnologije ob izpostavljenosti UV-svetlobi spreminjajo svojo barvo.

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very limited quantities of our UV-activated @converse collaboration will be officially available online Friday at 9:01pm PST / Saturday 12:01am EST! 🌞🌈 the rest of the pairs will be available at @complexcon in Chicago this weekend! 💨🏙 fun fact: listen to this with sound and you can hear us almost getting hit by a car 🤷‍♂️

A post shared by CHINATOWN MARKET (@chinatownmarket) on Jul 18, 2019 at 2:02pm PDT

Obutev je v osnovi bele barve, a ko posijejo sončni žarki, v trenutku spremeni barvo in zasije v oranžnih, modrih, roza in še mnogih drugih zabavnih odtenkih. Preobrazbe je deležen tako zgornji del superg kot tudi njihov podplat.

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another look at our UV-activated collaboration with @converse! 🌞🌈 limited quantities will be available online Friday at 9:01pm PST / Saturday at 12:01am EST and the rest at @complexcon in Chicago this weekend! ⏳🙂

A post shared by CHINATOWN MARKET (@chinatownmarket) on Jul 16, 2019 at 5:49pm PDT

Superge iz kolekcije Converse x Chinatown Market so kupcem od 20. julija naprej na voljo preko spletne strani thechinatownmarket.com.
Za model Chuck 70 Hi je potrebno odšteti 100 dolarjev (približno 89 evrov), za Chuck 70 Ox pa 95 dolarjev (85 evrov).