Varumärken investerar enorma summor pengar i marknadsföringsaktiviteter. Deras logotyper attackerar oss från alla håll, så det är inte ovanligt att de redan har blivit väl förankrade i vårt undermedvetna.
Företag Signs.com je izpeljalo zanimiv eksperiment Branded in Memory, där det är 156 Američanov, starih med 20 och 70 let, prosilo, da po spominu kar se da natančno narišejo 10 svetovno znanih logotipov.
Rezultati razkrivajo, da so se posameznikom v spomin vtisnili različni primerki logotipov. Potrošniki so si najbolje zapomnili Ikein logotip, medtem ko se je na zadnjem mestu znašel Starbucksov logotip.
![Na prvem mestu lestvice se je znašla Ikea.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-058.jpg)
Kljub številnim razlikam je moč opaziti, da je večina sodelujočih vsaj približno uganila Färg, kar dokazuje, da je privlačna barvna kombinacija izjemno pomemben del uspešnega logotipa. Psihologinja Karen Haller ob tem dodaja, da ljudje z barvami najprej vzpostavimo čustveno povezavo. Šele zatem pozornost posvetimo obliki, logotipu kot celota in pomožnemu besedilu.
Gotovo vas že zanima, kakšne risbe so nastale med eksperimentom. Verjamemo, da se boste ob pogledu nanje pošteno nasmejali.
Äpple
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-001.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-002.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-005.jpg)
Adidas
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-007.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-008.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-010.jpg)
Burger King
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-013.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-014.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-015.jpg)
Starbucks
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-019.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-021.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-024.jpg)
Domino’s Pizza
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-031.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-032.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-033.jpg)
Foot Locker
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-037.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-038.jpg)
Target
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-042.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-043.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-044.jpg)
Ikea
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-025.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-026.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-027.jpg)
7Eleven
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-046.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-047.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-048.jpg)
Walmart
![Evolucija logotipa.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-052.jpg)
![Logotip po spominu 156 ljudi.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-053.jpg)
![Najbolj zanimive risbe.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2018/11/logos-drawn-memory-055.jpg)
Mer information:
signs.com