Is Apple losing steam? The company, which has known nothing but growth since 2003, experienced a cold shower with the financial report for the first three months of operations. The results show that, for the first time in 13 years, they recorded a 13 percent drop in profits and revenues. The finger is pointed at the iPhone.
Apple, a tech giant from Cupertino, is not used to bad results. Although a drop in profits and revenues it is not unexpected, but such a dramatic slide of analytics still caught him on the left foot. In the first quarter, they created "only" 50.56 billion US dollars of sales revenue, which is almost eight billion less as in the same period last year!
It is the first such drop in a year 2003. This was immediately reflected on the stock market, where Apple's shares fell by eight percent and we now have to pay for them 96.10 euros (Apple was on edge with this fall $45 billion market cap!). The overthrown can be attributed in many ways to the first falling sales of iPhone smartphones, which is vital to Apple, as it accounts for two-thirds of the company's total sales. This year, during this period, they were sold "only" 51.19 million, and 61.17 last year (a 16% drop), and Bloomberg analysts predict that Apple will have even more a dark future. This year, Apple is at all for the first time in history since the 2007 abortion detected a drop in iPhone sales year-on-year, which is definitely a shock for the most technologically successful product in history. He added his own to the poor financial results a stable dollar and a shaky Chinese market, a combination that is definitely not suited to American exports.
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They detected a drop in iPhone sales with the greatest "magnitude". in China, where he was just 26 percent. Is the golden age of the iPhone over? It's time to the new iPhone? Not in the sense of a new generation, but a product that will plow the fallow? Apple Watch smart watch it is more than clearly up to the task and will not be able to plug the financial hole made by the drop in iPhone sales. Its market share is also slowly but steadily falling, which in 2014 was only 14.8 percent, South Korean "ace" Samsung but in the meantime he has honestly escaped him, because he is cutting himself 24.4 percent smartphone market share. But the main danger comes from elsewhere, from China. Is there a light at the end of the tunnel for Apple?
Perhaps in the growth of service services. App Store, Apple Music and Apple Pay in fact, compared to last year's first quarter, they reached 20% growth, but also here because of Chinese legislation, which closes the door to applications iMusic and iBooks, black clouds are gathering over Apple. It was also in the style of selling iPhone iPad and Mac sales, whose results Apple will also prefer to forget as soon as possible. The sale of the first one perceived A 19% drop (to 10.2 million), and another 12 percent (to 4 million). Will the weather clear up for Apple? Because he has Apple on his account $232.9 billion in cash, will use it to buy back its own shares in value 50 billion US dollars and an increase in the quarterly dividend (57 cents per share).
