Watching clips on the YouTube web portal will now be paid for. YouTube is introducing a monthly subscription, which is the result of a pilot project that has been running on certain channels since 2013 (UFC, National Geographic, PGA,...). The subscription should be modest, but in return the user received a much better user experience, which in translation means no more advertisements, which were scattered widely on the portal. How not, when every other internet user uses YouTube.
Although it will YouTube according to the new payable, but also remains free of charge. But Robert Kyncl and the other men behind this idea came up with a sophisticated trick. In paying a subscription that provides a user experience cleaned of ads (more and more users have run out of patience because of them, and there is also the "threat" of Netflix), namely they do not force anyone and let them all content. So where is the "ketch"?
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YouTube aims with ads that appear before the desired video, "infect" as many videos as possible. And the more monthly subscribers there are, the more regularly ads will be pushed on non-subscribers, which means a worse user experience. They will have it in their hands poison and antidote. And they made a lot of money with both, while at the same time getting the user to accept theirs in a soft way new policy.
