Over-the-counter sales have long since been unlocked, which is why today's packaging has a much greater weight and role in the sale of a product than it used to. Force is an important factor, as it not only provides protection to the product, but must also give it added value. The following innovative packaging more than succeeded.
Give something to yourself, not just yourself. Packaging is not just product protection, but a key part of brand management, as she is the one who communicates with the customer and is thus often the tip of the scales. Therefore, it is crucial to present him in a very good light. Either with its shape, material or color. The task of packaging is thus no longer to be imagined as something that protects the product so that it reaches the consumer undamaged, but as a product in itself. Because clothes make a man, in many cases the packaging makes the product.
READ MORE: Packaging of the future: Biodegradable food packaging from Tomorrow Machine
For those of you who still doubt the power of packaging, think again. We have less and less time to buy, so many times we buy in a hurry. The distinctive packaging is a force for us makes shopping easier, because in the multitude of the same products, all competing for our attention, we get to what we want faster. At the same time, the packaging is like the people at the front desk. We can have such a noble hotel, but if the staff disappoints you on the first contact, it will be difficult for you to come back. For products with innovative packaging, which we present below, this does not apply, as they will certainly leave it up to you good impression.
