Fashion designer Karen Walker absolutely loves unconventional campaigns. This is also the case with her last one - Magic Hands - where she didn't hire young girls smiling for the camera to present her new jewelry series, but presented her new jewelry on the hands of older women.
Karen Walker she never chose the beaten path for her campaigns. She always swore by unconventional. She did not let down tradition even in this campaign Magic Hands. She presented her new jewelry collection (rings). on the hands of older women.
For hands, yes they betray our age and lifestyle. Just like the face, sometimes even more so. Because while we can "cheat" with our face, our hands always tell the truth.
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She chose vital as her model 93-year-old Phyllis Sues and 78-year-old Roberto Haze. With the Magic Hands campaign, she wanted to show, among other things, that the hands are just as expressive as the face, and yes fashion style it is not age dependent.
Rings from the Magic Hands collection:
More information:
karenwalker.com