At the request of the Mammut company, the Matterhorn was turned into a "canvas" by the Swiss photographer Robert Bösch, who marked the 150th anniversary of the first ascent of this 4,470-meter-high peak, located in the Pennine Alps between Switzerland, with a series of stunning photos with mountaineers as models. and Italy and which, due to its difficulty, was one of the last mountains in the Alps to be climbed by the pioneers of alpinism.
Mass photography has always had a special charm, but it usually takes place in slightly friendlier surroundings than it is Matterhorn mountain. And speaking of pioneering. The two brands have a similar photographic exhibition Mammoth and Robert Bösch already carried out in 2010, but this time they returned to the "scene of the crime" or on the route of the first ascent.
Although the mountains are a grateful target for photographers in and of themselves works of art, and Mammut, which manufactures hiking and mountaineering equipment, even more "axepin". With yours advertising campaign for 2015, it will be honored in a very special way 150th anniversary of the first ascent on the "Zermattski rablja", which for years 1865 led by a Briton Edward Whymper. Although the matter will not be officially released until some time later, we already have some impressive glimpses.
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As mentioned, the Mammut company commissioned an old acquaintance, Robert Bösch, to do the work a team of aplinists, who entered the technically demanding race in goose-stepping fashion Hornling Ridge, and each of them lit at dawn red light, that she was illuminated direction, taken by Whymper and company. In the meantime, many others were created self-contained images, which you can see in the gallery.
More information:
www.mammut.ch, www.robertboesch.ch
