Do you still swear by dark, monochromatic and never white socks? Maybe it's time to reconsider. Research shows that people who wear colorful and patterned socks are more successful, capable and popular.
Eccentric patterns or colors on the socks show that it is about a non-conformist, which means this is someone who doesn't feel they have to conform to boring standards.
Researchers at Harvard Business School were carried out in 2013 the study, where they tried to find out how non-conformist behavior affects people's opinion. In a study called The 'Red Sneaker Effect', came to the following conclusions: people associate higher status and ability with non-conformist behavior. In other words: we humans consider people with unusual looks and eccentric behavior to be more competent and successful.
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The success of the Swedish brand also shows that colorful socks are really popular at the moment Happy Socks, where we find colorful and unusual socks. Their products are sold in 90 countries, and in 2016 the company had revenue of approximately 99 million euros.
Despite their popularity, such socks are still a sign of individuality. There are different patterns and colors that reveal a lot about our personality, hobbies and desires. And science confirms that other people like it.
