Would you pay €1.2 million for an aluminum table designed by John Ive and Marc Newson? They would, of course, if they had the money and knew it was for a good cause.
An auction was held in New York on Saturday, November 23 "(RED) Auction". Design pioneers John Ive and Marc Newson and U2 singer Bono, in cooperation with the auction house Sotheby's, collected more than €19 million for the Global Fund, which helps with the fight against AIDS in Africa.
![Apple's aluminum desk](https://e7852c3a.rocketcdn.me/wp-content/uploads/2013/11/one-bidder-just-paid-18-million-for-this-desk-designed-by-apples-jony-ive-660x404.jpg)
An interesting and spectacular auction
The brand's piano also fetched a high price The Steinway & Sons, made especially for the auction and named "Red Pops for (RED)". He played on him Chris Martin, a member of Coldplay, prompting bidders to compete for the parlor piano. In the end, he reached an incredible €1.4 million, which was deducted by philanthropist Stewart Rahr.
Among other things, special ones were sold Apple's golden headphones for €335,000, a unique Leica Digital Rangefinder camera for €1.3 million and also a Fiat 600 Jolly for €350,000.
More information at:
www.sothebys.com