The company Unruly Media has prepared a list of the most viral video ads of the current year, which was strongly marked by the World Cup in football. Therefore, it is not surprising that ads with a football theme reign at the top, and the "hot spots" were, as always, mixed with subscribers, those with a social and motivational note and pranks.
Viral ads are every advertiser's dream and the World Cup in football was tailor-made for launching the product into the "screen sphere". The trend in 2014 is therefore strongly sporting, which is to be expected in the year of the Olympic Games and the mentioned WC. A little less, that everything goes at the expense of the latter. At the top of the charts namely, there is no advertisement concerning the Winter Olympics, which is surprising, but on the other hand, no, because it is football the most important side thing in life with the widest fan base that is in the case OI fragmented between disciplines and therefore do not necessarily possess the same passions.
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Another proof of this. The ad also made it to the list Super Bowl (American football) content, which ranked 4th. Check out who made it to the podium below.
20. KLM: “Lost And Found Service”
Number of shares: 670,401
19. P&G: “Pick Them Back Up”
Number of shares: 688,364
18. BBC: “God Only Knows”
Number of shares: 725,867
17. John Lewis: “Monty the Penguin”
Number of shares: 770,187
16. CoorDown: “Dear Future Mom”
Number of shares: 804,082
15. Volkswagen: “Eyes on the Road”
Number of shares: 805,766
14. Number of shares: FCKH8: “Potty-Mouthed Princesses Drop F-Bombs for Feminism”
Number of shares: 813,436
13. Disney (Frozen): “Let It Go Singalong”
Number of shares: 896,324
12. Save the Children: “Most Shocking Second a Day Video”
Number of shares: 973,164
11. Castrol: “Footkhana: Neymar Jr. in Ken Block”
Number of shares: 1.05 million
10. DTAC: “The Power of Love”
Number of shares: 1.1 million
9. Thai Life Insurance: “Unsung Hero”
Number of shares: 1.29 million
8. Nike: “Winner Stays”
Number of shares: 1.43 million
7. Always: “Like a Girl”
Number of shares: 1.48 million
6. Wren: “First Kiss”
Number of shares: 1.55 million
5. American Greetings: “World's Toughest Job”
Number of shares: 1.89 million
4. Budweiser: “Puppy Love”
Number of shares: 1.98 million
3. Nike: “The Last Game”
Number of shares: 2.15 million
2. Twentieth Century Fox (Devil's Due): “Devil Baby Attack”
Number of shares: 2.15 million
1. Activia: “Shakira – La La La (Brazil 2014) ft. Carlinhos Brown"
Number of shares: 5.82 million