2ndSkin Design Contest is looking for the winning label design of the most recognized herbal liqueur! The occasional design will adorn as many as 10,000 bottles, the winner will receive a 1,000 euro cash prize, and the second and third place winners, together with the winner, will go to the idyllic Wolfenbüttel and the German temple of popular culture – Berlin! We spoke with the product manager at G3 Spirits, Anžet Herbst.
Design competition for the redesign of the label 2ndSkin, in cooperation with the most famous herbal liqueur in the world, is looking for casually refreshed design, who will convince the five-member expert jury with creative excess, thoughtful choice of thoughts and the right amount of self-confidence.
The winning design will adorn the back label and hanger of the bottle, which gives young creators an exceptional opportunity for a visible performance. Applications are open until November 30, 2014. Designers can also find inspiration for submitting a proposal by visiting the online work gallery, which is already decorated with the designers' first works. From among all received works, the expert jury will be the first selected 10 finalists, and then the winning work. The winner will receive a cash prize in worth 1,000 euros, professional recognition and a visit to the German town of Wolfenbüttel. So don't hesitate to sign up, take part in the label redesign contest and sign up on the website 2ndskin.si.
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Read the interview with Anžet Herbst, product manager at G3 Spirits, below.
What do you offer young designers?
Design is a matter of prestige, reputation and recognition. Customers see in design trust, familiarity and also an opportunity for their own interpretation of products or services. The opportunity to design a label for the most popular herbal liqueur is actually a unique opportunity in Slovenia for young creators to connect the tradition and cult of the brand with their own interpretation. Of course, there are prizes for first, second and third place (laughs).
When will we meet the judges of the competition?
The four-member expert jury will be revealed on October 6. You will see it first on Citymagazine.si.
What design solutions do you expect?
We didn't want to limit ourselves too much in the creative brief, but instead gave the contestants a lot of freedom. We want to see their interpretation of the classics in the orange, black and green color code.
What is your favorite color?
Orange.
Why?
Because it is less disturbing to the eyes than the sun, but still bright (laughs).
More information about the 2ndSkin design competition and entries:
2ndskin.si
