How Apple turned from a garage company into a leading technology giant with the help of good advertising.
When he is in his seventies Apple wanted to penetrate the market with personal computers, people found their products not only expensive, but also completely unnecessary. They've been at Apple over the years with clever advertising tactics (and relentless leadership Steve Jobs) created a need for computers in people, without which we still cannot imagine our everyday life.
Their first strategies in the 1970s were based on the usability and ease of use of Apple computers, and in the 1980s, with the slogan "Every child should have an Apple after school" also started betting on the party card that comes with their apples. The breakthrough occurred in the nineties, when Apple computers began to be recognized by adjectives such as innovative, cool, different and, of course, beautifully designed. Check out our gallery of some of the best retro ads from the last 30s of the 20th century that have made Apple unbeatable to this day.
READ MORE: The Lost Future: Apple's treasure trove of prototype devices from the 80s
