30 years ago, the then Macintosh promised to "put technology in the hands of people". So, to celebrate this year's anniversary, they created an advertising film showing the world in one day, shot only using the iPhone 5s.
On the big day, January 24, exactly three decades after it Apple presented for the first time Macintosh, they sent a team of people to film just 70 hours of scenes, everything "from the sun rising in Melbourne to its setting in Los Angeles". Final advertisement with an original musical background thus celebrating Apple's innovative technology of all their exceptional products, from iPhones to Mac computers, who change the world for the better every day.
Apple representatives first announced that the ad would premiere on the past Super Bowl, but later they decided (probably also because they played a Microsoft ad with a similar message in the same ad block) to present it to the public a day later.
