Instagram recently blew out the fourth candle, and although it still dwarfs Facebook in terms of user numbers (200 million vs. 1.35 billion), more and more brands are considering it as the best promotional platform in the social network ecosystem. Why? Because it is responsive and because photography is the queen of these types of networks. Let's see which brands rule it?
If among people it is true that if you are not there on Facebook, you don't exist, between brands this applies to Instagram. Because the sparrows are already chirping that it is collecting likes and comments much higher here than on Facebook. Because brands strive for people to identify with them. Because it's easy to use. And because it is attractive to the eye. Logically then, it is becoming the number one advertising channel and that the brands fall on it. Indeed, Instagram can be a big thing for a brand, as he finally realized Microsoft.
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No, Instagram hasn't been alone for a long time cats, dogs and food, so let's see who really rules it.
Starbucks
Given that it has Starbucks worldwide more than 21 thousand cafes, has at its disposal a colorful range of motifs that are worth sharing and where their products are advertised as their own customers alone. And just like that, not some studio recordings, you will see on their profile. A bunch of photos with an emotional note, which we can identify with and which are as pleasing to the eye as Starbucks coffee is to the taste buds. Cappuccino, white coffee, smoothies,... Yes, Starbucks has become a popular outpost for many, not only in the real world, but also in the virtual one.
National Geographic
If for anyone, then Instagram is created for the magazine National Geographic, which gave the world probably the largest set stunning photos. So it's no surprise that it doesn't have a worthy rival. Nine million followers and over 5,000 posts is enough information for you to jump on their train and start using your profile discover the world.
GoPro
Cameras GoPro they are synonymous with fantastic recordings and they are for their own sake bold and adventurous clientele and their durable character caused a real revolution in the field of recording. Their recordings and photos gave the word 'self-contained' the best approximation to the literal meaning, as they are insanely popular at sports enthusiasts with a pinch or two of extremism. Definitely one of the more exciting Instagram pages.
Timberland
With us Timberland not so stellar or a household name, but it's a classic that never dies. Theirs "chickens" they are mainly known by young people, but this brand of shoes has been with us since time immemorial. Anyway, who would have thought it would be right shoe brand surpassed many more "mainstream" names in popularity. But as said, Instagram has its own rules and it quickly kicks those who think they will do it all by themselves. People need to be offered personal photos and if you still use the method successfully hidden advertising (“undercover” marketing that is not invasive), these, as Timberland proves, people follow.
Intel
There are far fewer hashtags on Instagram B2B ("business-to-business", company operations) than B2C ("business-to-consumer", the business of companies with natural persons), which is a shame, because Instagram offers them to show their more the human, gentler side, as a counterpoint to those who are always dressed up to the neck corporate, which rules the business world. But at least one such B2B brand has "relaxed", unbuttoned the top button and thrown away the tie. Intel. This one the world's largest semiconductor manufacturer therefore has a decent audience, 25 thousand followers, despite relatively modest activity (they mostly share their "toys").
The Ellen DeGeneres Show
Ellen DeGeneres it is a guarantee of laughter and in a world suffocating in melancholy, apocalyptic scenarios and wars, this channel is like a portal to paradise. Her show is real a breeding ground for positive energy, jokes, selfies with celebrities, parodies and impromptu moments that will put a big smile on your face. Definitely a profile to follow. Among other things, you can also find celebrities there a selfie from the Oscars.
