Licking and melting ice cream are like ass and shirt. They don't exist without each other, and while we'd rather see this icy king of desserts not melt, you have to take the good with the bad. But maybe melting isn't a bad thing at all, but just a way for ice cream to express itself artistically.
If there's any artist in it, check it out in the 'speed video playback' above (time-lapse), which will be more than yours taste buds spoiled yours artistic sense. And although in the end we will probably all agree that he has an artistic streak, we will also be unanimous in the opinion that he should still stick to his original profession favorite summer desserts.
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