Quite a bit of dust was raised by a video that the second largest smartphone manufacturer, Huawei, presented on its social networks. The new campaign video shows a girl engrossed in her smartphone. As we follow her through the day and watch her get into various situations as a result of her heavy use of her phone, we realize that she is simply missing her loved one.
Huawei in the desire to better understand consumer habits and take care of them, is launching a campaign #AddictedToYou. Building, establishing and maintaining good and healthy relationships with loved ones, also with the help of smartphones, is an incentive for activation on Valentine's Day.
An important part is the research carried out by the IPSOS organization in 12 countries, which helps to understand what mobile devices mean to users and the expression of emotions with their help. "We conducted research to find out how people relate to their phones and how they use them to communicate with the people they love," he said. Matjaž Kermelj, director of Huawei Slovenia.
Research named Relationships with phones, were held in Austria, Bulgaria, Croatia, the Czech Republic, Denmark, Greece, Poland, Romania, Serbia, Turkey and also in Slovenia. The results showed that mobile devices are an important element of modern everyday life. While most respondents take their phone with them virtually everywhere, most agree that they do genuine relationship with loved ones more important, if of course it is possible. In long-distance relationships, mobile phones are the most common tool for maintaining contact.
For Huawei, the research inspired a campaign that acknowledges the importance of smartphones in our daily lives, but at the same time encourages us to devote more time to genuine contact with loved ones. With this, they want to encourage a responsible conversation about how, how much and when we use smartphones. Valentine's Day is a great opportunity to expand the main message of this campaign, which emphasizes the importance of genuine human contact and real presence. Tina Bončina, Ph.D. medicine and psychotherapist, adds:
As part of the campaign, consumers will be able to send their own Valentine's wishes to loved ones from the Big Bang Mega store in the shopping center BTC City Ljubljana. The message will then be displayed on the external digital display. All users will be notified when their preferences will be displayed and invited to view them in the company of the selected. In addition, users will be able to send messages to loved ones using the Facebook application, which will be accessible through Huawei's Facebook page. It will be the highlight of the campaign A romantic dinner without the phone, which will be organized by Huawei for the invited guests in the Atelje restaurant on Nazorjeva Street in Ljubljana. With this, Huawei wants to encourage phone users to put their loved one first on Valentine's Day and devote themselves completely to them.
90 %s check news via phone, 82 %s use social networks, and as many as 80 %s use navigation. More than half (51 %) use the smartphone to perform banking services, and 30 % use the phone when they need entertainment for their children. In general, the primary function of a smartphone is to search for information, followed by entertainment and – interestingly – finding a partner or flirting with a partner. A good third of young people between the ages of 18 and 45 do this. Last week, as many as 34 % users flirted via their smartphone.
Smartphone: our faithful companion day and night
The advantage of mobile phones is, of course, their mobility. 23 % respondents usually take their phone into the bathroom, which 30 % on WC, 36 % in the living room, 52 % in the kitchen, 59 % in the home office, and 70 % in the bedroom. Smartphones rarely appear in the children's room - users usually take them there only in 22 % cases, and as many as half of them do so only exceptionally or never.
Only friends and family more important than your smartphone
During home gatherings with family, he has phone on the table next to him only 18 % Slovenians, and a further 41 %s have it somewhere near them, such as in their pocket or purse. It's easier for users to give up the direct presence of a smartphone on dates - only 13 %s have it on the table next to them. More often, the smartphone is in everyone's eyes during business meetings, when 19 % employees place it next to them, as well as in colleges, where as many as 32 % students have it on the table next to them.
"The data shows that users are quite aware of the importance of authentic contact when socializing. Understandably, this is easier between friends than at home. It is good to see that contact with the child is recognized as important and that parents take the phone into the children's room less often. We still appreciate someone giving us their real time and attention. It can be seen from this that a lot most users are bothered by someone answering the phone or checking messages during a face-to-face meeting. The fact that most people are bothered if the interlocutor uses the phone during the conversation really pleased me, because it shows that we want genuine contact. This data is an excellent reason for self-reflection, how we ourselves respond to the temptation brought by the phone nearby. The phone is even a reason for arguments. And this also in case of unresponsiveness. Unresponsiveness is a topic that we will have to elaborate on in the near future - when and where it is necessary to be available and when and where we have the right to be unresponsive. You might consider telephone etiquette," explains Tina Bončina, Ph.D. med., psychotherapist.
The only thing more important than a smartphone is… sex?
If smartphone users had to choose between their phone and one other attractive thing or activity, what would they give up? As many as 64 % would rather give up television, 72 % would stop eating sweets for a month, 79 % would prefer to give up alcohol for half a year. On the other hand, 55 % users would rather give up their phone than a computer, 77 % would give up their phone in favor of a vacation, 50 % would choose dating over the phone, 81 % friends, and 97 % play with children.
What about sex? As many as 21 % respondents would rather spend half a year without sex than give up their smartphone.
dr. Tina Bončina states:
A love affair with a mobile phone
About a fifth of users say that they could not live without a mobile phone, and as many as 65 % see it as a means that allows them greater freedom. What 92 % users love their smartphone, 88 % sees him as a helper in his life, and 86 % sees him as a means of connection. More than two thirds (69 %) say that their smartphone is definitely worth the price. Exactly half of all users agree that they would not be able to give up their phone, while only a fifth disagree with this statement.
When a mobile phone is more than just a mobile phone
Half of users feel uncomfortable when they leave home without their smartphone, and as many as 42 % feel less safe when they don't have their phone with them. 54 % of them consider that the telephone plays an important role in their life, which 38 %, however, depend on their smartphone. Also, as many as 50 %s believe that they spend too much time on their smartphone, and as many as 55 %s try to actively limit the time they spend using their smartphone.
On the other hand, according to the respondents, smartphones do not divide us, but primarily connect us. Almost four fifths of smartphone users say that it is easier for them to stay in touch with their loved ones, 52 % that they meet new people over the phone. Almost half (44 %) believe that the telephone is an important tool for developing young love. As many as 82 % of all smartphone users see the phone as a great way to keep in touch with long-distance love.
Love through a smartphone
Husbands, wives, partners, boyfriends and girlfriends are the ones most often called or texted by smartphone users (67 %). This is followed by parents (57 %), same-sex friends (38 %), siblings (27 %) and children (22 %).
Slightly more than a quarter of the respondents met their current partner through friends or family, and in second place we find the Internet and dating apps (18 %), which are even more common than meeting partners at parties and clubs (17 %). Only 14 % pairs meet at work, and 10 % at school.
What 55 % users admit that smartphones have already been the cause of arguments, for example due to too frequent use or inappropriate situations in which the partner used the phone. On the other hand, practically the same proportion says that the quarrel arose because of not using the phone, i.e. because of missed calls, unanswered messages and the like.
Although smartphones are an extremely personal thing, not everyone views them the same way. What 54 % users have their partner's phone number saved under their actual name in the phone book, but only 23 % under the nickname. Even otherwise, only 24 % says that in communication via mobile phones use the phrase "I love you". Following in popularity is the kiss emoji (16 %). These types of messages are most often sent by respondents via online chat rooms (30 %) and text messages (26 %). What a quarter do not use expressions of affection or love at all.
Sending nude photos over the phone
or text messages, 44 % for long phone conversations, 30 % for sending spicy messages, 27 % for video chats, 15 % for sending nude photos and 12 % for phone sex.
