Adidas ADIZERO ARUKU: Sneakers for people on the move – or those who like to look good doing it

If there's one thing we can't afford to do in 2025, it's be static. In a world where the bus is still waiting to leave, comes a new (read: improved and color-refreshed) version of the adidas ADIZERO ARUKU - sneakers built for non-stop movement and for those who want to say with every step: "Yes, this wasn't bought by accident."

Following a successful launch earlier this year, the adidas ADIZERO ARUKU returns for Fall/Winter 2025 – in four new colorways. It’s a true blend of innovation, performance and design sophistication, all wrapped up in a silhouette that breathes the rhythm of the metropolitan pace.

Old lines, new energy

If the shoe's shape reminds you of the early 2000s, you're not alone. The ADIZERO ARUKU is based on adidas' legendary ADIZERO line, which fashion nostalgics have long embraced. But this isn't just a throwback to the past. It's a modern twist on a retro runner that combines nitrogen-charged SWIRLFOAM™ cushioning (yes, it sounds like something from a future lab) and a rocker sole that literally pushes the foot forward.

Or in other words: your daily walk to the office or to the tram will finally get that "marathon vibes" it has long deserved.

For urban explorers with taste

The new ADIZERO ARUKU collection isn't just for runners - on the contrary, it's a shoe that seeks street credibility. With colors ranging from muted earth tones to neon sparkles (because why not?), the model is ready to take on stairs, escalators, graffitied alleys and cafe sidewalks.

You can use Vicks to repel mosquitoes, ants, and even mice – an incredible trick that will get rid of insects and rodents in an instant

A campaign that's like TikTok with a soul

Adidas doesn't disappoint with its new campaign launch. We follow a tight-knit urban team as they explore urban landscapes in a documentary-style way with a very good stylist. From raw moments to dynamic interactions, everything is here to highlight what ADIZERO ARUKU is: a symbol of movement, authenticity and urban expression.

If you feel like your everyday life needs a touch of kinetic elegance – this is it.