In the fashion industry, it usually takes 12 to 18 months for a piece of fashion to go from design to finished product and end up on the shelves. Adidas wants to reduce this time to just a few hours! They proved that this is possible with the Knit for You pop-up shop in Berlin, which allows customers to create a custom-made T-shirt themselves and get it in their hands after just a few hours.
Have you always wanted to design your own T-shirt? If you will in the near future in Berlin, just turn in pop-up shop, which he opened Adidas, where it offers a service Knit for You. In it, you will be tailored for 200 euros custom wool sweater, whose sample or determine the appearance or you choose yourself. You get the jacket in your hands after just a few hours.
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Because not all of us are skilled design clothes, Adidas makes the process much easier for us choice of motif and color combination. At first, the customer steps into a dark room where samples are drawn projected onto the body, and with his hands he can move the characters at will. The whole thing is therefore more than a game. It then scans the customer body reader, which measures all the necessary parameters to make a custom garment. When the customer is satisfied with the sample, which can be viewed on the computer before printing and can be subsequently corrected/supplemented, all he has to do is press print button. From there, automated sewing machines take matters into their own hands, and the work is completed by the human hand.
Gallery - Adidas Knit for You:
