Before the start of the winter season, adidas presents the new COLD.RDY collection, designed to maintain warmth, comfort and confidence in the most demanding conditions. The most advanced breathable materials, outstanding silhouettes, bold color shades and intuitive design accessories also impressed the multiple world champion in sport climbing Janja Garnbret.
A versatile collection COLD.RDY it seamlessly combines sport, performance and style and is intended for athletes and urban explorers. adidas notes that in search of a sense of freedom and balance amid the recent sense of confinement, more and more people are venturing into nature in recent months. But since harsh winter conditions are one of the biggest obstacles to exercising outdoors, they decided to create a collection of clothes that defies and overcomes challenging weather conditions and enables carefree exploration of city centers or pursuit of new sports challenges.
A unique collection COLD.RDY was inspired by the discipline of the military wardrobe and flawlessly combines performance, sport and adidas signature style. The versatile pieces are functional and elegant at the same time and impress with outstanding design accessories, attractive color shades and adapted layering systems, which enable heat optimization. Lightweight materials and precise seam placement eliminate the bulkiness of overlapping pieces, making movement easier than ever. The highest quality breathable materials retain warmth and ensure perfect insulation during sports activity, while waterproof materials ensure that even the rain cannot make you feel bad.
The face of the campaign is the Slovenian climbing champion Janja Garnbret, who knows very well that real athletes are not stopped by snow, rain or wind. They perform even in the most demanding conditions. Appropriate equipment is the key to being able to practice undisturbed even in cold and demanding conditions. Dressed in the new COLD.RDY collection, Janja attracts the attention of passers-by, while she intensively prepares to conquer new sporting achievements.
adidas' new Cold.Rdy collection is available in adidas stores and Intersport stores.
