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Adidas Ultraboost 21 – a new generation of legendary running shoes

adidas presents a new version of the iconic Ultraboost 21 running shoe, which offers the ultimate balance of weight, cushioning and responsiveness, and features 6 % more foam than its predecessor. The boldly designed model represents adidas' commitment to injecting more energy into people for positive change and conquering new goals.

In the current period, when the epidemic has a strong impact on everyday life, you can running significantly contributes to our physical and mental fitness. At the same time, adidas, which believes in the transformative power of running, presented the latest running model Ultraboost 21, with which they want to inject additional energy into people for positive changes and improvement of life. The most advanced shoe to date, developed in close collaboration with the running community, offers the ultimate balance between comfort and responsiveness.

adidas Ultraboost 21

At the forefront of innovation is the redesigned torsion system of the shoe and a new system adidas LEP for linear energy acceleration. The latter provides 15% increase in forefoot flexion stiffness, which brings a more responsive step and greater efficiency. The shoe also boasts upgraded technology Optimized BOOST, as it contains 6 percent more BOOST foam than its predecessor, which provides ultimate cushioning and support. In order to fit the foot as closely as possible, adidas used advanced technology Primeknit+, characterized by precision knitting that combines performance with pure comfort and lightness. With the new sneaker, adidas also strengthens its commitment to sustainability, as the upper part is made of high performance recycled material PRIMEBLUE, which contains at least 50 percent Parley recycled ocean plastic.

adidas Ultraboost 21

Adidas supported the arrival of the new sneaker with a campaign in which people are encouraged to replace modern technology at least somewhat with habits that are good for their psychophysical well-being. So, for example, instead of browsing Instagram in the morning, which often takes away our energy, we prefer to go for a morning run and thus advanced technology combined in a shoe Ultraboost 21, let's use it to our advantage. In a global survey conducted by adidas last year, they found that people who regularly play sports during the epidemic have as much as 20 percent more energy and are better able to cope with obstacles in everyday life. Athletes and adidas influencers also set new goals and commitments Patricija Pangeršič, Eva Peternelj, Tamara Simovič, Špela Kozan, personal trainer Matic Kolenc and others and recorded them on the website ultraboost21.com/slo, where participants will be able to compete for nice prizes.

Adidas believes in the transformative power of running.

Nov adidas Ultraboost 21 running shoe in lively white and fluorescent yellow, it will also be available in stores from the first half of February adidas shop and Intersport around Slovenia.

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