adidas will prepare an exclusive line of clothing and footwear for sports and leisure with Beyoncé. The versatile Beyoncé combines with adidas a commitment to creativity, defying stereotypes and a belief that sport can change lives.
A new and exciting alliance adidas x Beyoncé marks a clear goal: to highlight the importance of women as leaders and to empower and inspire them in their role.
By concluding this collaboration, Beyoncé's lifelong vision has come true. For her, adidas represents a brand that tirelessly pushes the boundaries of creativity, and at the same time breaks down stereotypes and you are throughout strives for social equality. Creativity, constant growth and social responsibility are the values that are most important to her, so she is especially happy that she will be able to create under the auspices of adidas, while at the same time upgrading her own brand. Ivy Park.
By accepting her into their family, adidas sent Beyoncé a powerful message, and as one of the first black owners of the Athleisure brand showed great respect. Together, by challenging the status quo, they will strive to change the world for the better.
More information:
adidas.com
