This spring, adidas presents a new version of the legendary ZX 2K Pure sneaker, created for everyone who loves unconventionality and breaking the rules, embraces difference and is not afraid to stand out. One of the most technologically and stylistically sophisticated slippers is the result of a combination of science and experimentation, and brings incredible comfort and a satisfying feeling that cannot be described in words.
A unique lifestyle model ZX he's like the mad scientist of the adidas family Originals, as it has been impressing everyone since 1984 with its innovation, unexpected colors and design. The latest update to the iconic line combines seemingly completely different design elements and aesthetic details in a cohesive silhouette that tells us to forget logic and put feeling first.
ZX 2K Pure is the result of using the most advanced elements running technology and modern aesthetics, which attracts attention on the fashion streets. The eye-catching mesh upper is completed with welded layers for added protection on the toe area, as well as an interlocking lacing system and details of adidas' iconic three stripes. It is found in the sole Boost™ technology, which brings superior compressibility, with a special TPU protection on the heel that provides additional support to the ankle.
Many hours of experimentation went into making the sneaker, so adidas experts called the science behind the sneaker just right ZXience. The ZXience Center brings together all that is strangely satisfying, venturing into unknown realms of pleasure and creating pure satisfaction through a series of playful demonstrations. Many well-known Slovenian faces, such as singers, also joined ZXience as part of the activation on social networks Žan Serčič and Nika Krmec, a rapper Nips and online influencers Žiga Kuković and Noka Žujo, and the technological perfection of the shoe was also tested by well-known Slovenian gamers. Through a series of experiments, they realized that behind the design of the perfect slipper lies a lot of testing, compressing and stretching materials and combining different colors.
Slipper ZX 2K Pure, which pushes the boundaries of adidas' design language, is available in eternally attractive color combinations such as grey-pink-beige, grey-orange-white, black-white-orange and many others. You can choose yours in adidas shop and in shops Buzz and The Athlete's Foot around Slovenia.
