Alexa Chung is the new face of the French leather goods brand Longchamp's fashion campaign. This year they are celebrating the 20th anniversary of their best-selling product, the Le Pliage bag, a bag that still has fashionistas queuing outside luxury French boutiques to get their hands on one.
They shot the spring campaign in Saint-Tropez with the British 'it' model, and the first photos reveal the British trendsetter behind the wheel of a vintage convertible in the company of the legendary 'Le Pliage' bag in lemon yellow. More photos from the campaign will be revealed in Elle and Vogue magazines in February.
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