Once upon a time, the world of technology was represented by shades of gray, white and black. There was a lot of grayness and boredom, as development was dominated by technology.
But in the current times, design, form and colors are of utmost importance. Apple is most aware of this, which is why it has placed a new youthful, colorful and cute phone with the 5c label in its smartphone range. The ad is just like that.
