The analyst company Strategy Analytics has published the results of a survey of earnings in the field of smartphones in 2016. It turned out that the company from Cupertino had a 79.2% share in this segment last year! Last year, they earned 42.5 billion euros from the sale of smartphones. A total of 1.5 billion units were sold in 2016, a three percent jump from 2015.
It was last year smartphone market flourished, which is not a surprising fact, but the fact that it is on the market, which was difficult last year, is all the more surprising 51 billion euros, right 42.5 billion pie cut off Apple by selling iPhones. This means that he created what 79.2 percent of the total turnover in the field of smartphone sales.
The company was in second place in terms of earnings from sales Samsung, which created 14.6 percent of global profit or 7.8 billion euros. The land of the remaining players in the mobile telephony market is negligible. Chinese brands Huawei, Oppo and Vivo have indeed increased their profits, but their share is still very small at the global level. Huawei cut off 1.6 percent, Oppo 1.5 in Viva 1.3 percent. For all the other stamps, only crumbs remained.
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A closer look at the analysis Strategy Analytics reveals that Apple has a long way to go maximum operating margin (income profitability indicator), as it amounts to 32.4 percent. At Samsung, this is 11.6 percent. In practice, this means that they manage to produce phones cheaper and sell them for a higher price than the competition.
More information:
strategyanalytics.com
