Perfume in exchange for one "tweet"?
Pop-up stores are the latest trend in the world of fashion. They are especially popular during fashion weeks, when fashion capitals are crowded with trendsetters from all over the world. But at Marc Jacobs, more specifically their perfume department, dared to go even further, as they came up with a slightly different concept for the coming month. They named the project Daisy Marc Jacobs Tweet Shop, which does not do business with euros, but the chosen currency for fragrant delicacies is a "tweet", Instagram or Facebook "post", which reads #MJDaisyChain.
If only we could open something like this here, right?
