Art is for everyone, but not everyone likes visiting art museums. The Paris Musées organization, which takes care of 14 Parisian museums, does not intend to "convert" those who do not like visiting museums, but rather offered them a more comfortable alternative: an online platform in which it "exhibits" its entire assortment of works of art. To promote the platform, they set up an imaginative advertising campaign tailored to the modern web user, in which ten star Instagram users were offered the opportunity to recreate one of the works of art in their own way.