While in the USA they mainly deal with the controversial headlines and other controversial actions of their first lady, the Slovenians want to cash in on Melania Trump. Sevnica put the first lady of the USA on the world map all of a sudden, and the enterprising people of Sevnica made good use of it. At the inauguration, they presented a line of products under the First Lady brand, which also includes a wine - Blue Frankinia - which is considered the pride of Posavina and is sold like hot cakes.