As part of the Studio S/S 2017 collection, H&M is introducing 'See Now Buy Now', bridging the gap between retail and the catwalk, allowing shoppers to shop the collection straight from the show. The H&M Studio collection will be presented to fashion enthusiasts on March 1st during Paris Fashion Week at H&M's first 'See Now Buy Now' fashion show. The products will be available to customers in the online store immediately after the end of the fashion show, and in selected stores from March 2. At the fashion show, not only women's clothing will be presented, but for the first time also the entire men's collection.