It's September. Time for new beginnings. For me personally, even earlier than some January. Why? Summer is over (well, maybe the temperatures at the time of the creation of the editorial really still persist in the sweet thirties). And when the summer is over, when the brown tan acquired on the beaches of the world fades, that's when I know it's for real. That there are no longer so few extended weekends, that there are no collective vacations, that there is no more "I would work from home today", that there is no more time off from the printed edition of our media, that it is necessary to think fresh and implement ideas, but not them just store it somewhere in the back of your head (or wherever it's actually stored).