The latest ad for the already almost famously seductive Ax deodorant, which will also be aired at this year's Super Bowl, brings a twist with a shocking message.
Instead of the classic message of the irresistible appeal of perfectly simple men, a deodorant ad Ax Peace this time tells the story of sincere love between soldiers and their girlfriends. The ending thus leads to the emotionally charged inscription "let love prevail, not war". Of course, it is no secret that the overwhelming desire created by Ax fragrances is largely responsible for the dominance of love.
