Beauty is in the eye of the beholder – but those who know the right mascara know that it’s even more so in the lashes. 2025 is the year mascaras not only promise it all – they (finally!) deliver. Goodbye, clumps. Goodbye, smudged eyeshadow. And hello, backstage Paris Fashion Week lashes. What are the best mascaras of 2025?
Which mascara will take the throne in your cosmetic bag? What are the best mascaras of 2025? And is there that one miracle formula that lengthens, curls, thickens, and nourishes lashes – all without the “spider web” effect? Spoiler: yes, and there are more.
That's why we've selected the winners, endorsed by editors, beauty experts and uncompromising beauty bloggers - who have every lash under control. Here's our pick of the best mascaras of 2025. Get your eyes ready, because it's going to be "killer" look.
The best mascaras 2025?
1. Maybelline Lash Sensational Sky High – when eyelashes reach the sky
A TikTok icon, but also a serious contender in the beauty arena. The flexible silicone brush reaches those stubborn mini lashes in the inner corner, and the bamboo fiber formula lengthens lashes to the point where you wonder, “Are these even mine?”
The result is an effect as if the eyelashes were reaching to the clouds – slightly curled, evenly separated and with a length that stays put all day. The waterproof version is a popular choice for those who need to look perfect even in hot, humid or long days.
✔ Price: accessible
✔ Effect: dramatic yet wearable
✔ Best for: lengthening without stiffness
2. Chanel Le Volume de Chanel – the luxury you see
A supreme classic that cannot be replaced. Its brush is not just a tool – it is an artist's brush that creates a look worthy of a Parisian evening with just one stroke. Volume, intense blackness, and – most importantly – no clumps. Chanel knows that dramatic doesn't mean drama.
✔ Price: premium
✔ Effect: density & definition
✔ Best: all-day wear without flaking
3. YSL Lash Clash – when subtlety is not an option
A mascara that, with its bold formula and strong pigmentation, doesn't know the word "moderate". Creates full, strong lashes with a clearly defined arch that maintains its shape throughout the day.
In addition to classic black, it also offers softer shades such as sophisticated brown, which follows the trend of natural definition. It is ideal for those who want their eyes to speak before they speak.
✔ Price: luxury with a purpose
✔ Effect: intense volume
✔ Do: for dinners that you go to by taxi, not on foot
4. L'Oréal Paris Voluminous Panorama – everyday hero
Affordable, but with a star-like effect. Its “fan” brush spreads lashes like a fan – and yes, your eyes look more awake, even if you only slept for four hours.
Perfect for layering – from subtle elegance to evening glamour, without the hard crust and old “panda flashbacks”.
✔ Price: super affordable
✔ Effect: open, relaxed look
✔ Best for: everyday versatility
5. Charlotte Tilbury Pillow Talk Push Up Lashes – waving without tools
Charlotte, the queen of “natural beauty with a slight glamour filter,” has created a mascara that not only lengthens eyelashes, but also lifts them to new heightsThe double-sided brush separates and lifts, while the silky formula ensures the effect lasts from a meeting to an evening cocktail.
✔ Price: prestige that is worth it
✔ Effect: push-up effect without silicone
✔ Let: for those who don't wave – but cast spells
6. Lancôme Le 8 Hypnôse – a beauty revolution in a glass bottle
An addition that we cannot ignore. Lancôme has hit the nail on the head with its wax-free formula with a serum effect. This mascara not only thickens and lengthens – but also Nourishes and restores eyelashesYes, you read that right – makeup + skincare in one.
The brush is made from recycled materials, and the packaging is luxurious and refillable. Beauty 2.0.
✔ Price: upper middle class
✔ Effect: volume + care
✔ Best for: sustainable beauty gurus
Conclusion: Eyelash Queens 2025
Whether your style is minimalist or maximalist dramatic, 2025 brings mascaras for every taste – and for every phase of the day. From those that create “no makeup” definition in three seconds, to those that replace false lashes.
Because if a look says more than a thousand words – it should at least have a good volume.
Editor's tip: If you are looking for “one for all”, reach for Lancôme Le 8 Hypnôse or Maybelline Sky High (yes, beauty stars can have different prices). If you are a fan of theatrical drama – YSL Lash Clash will bring your eyelashes to a standing ovation. And if you swear by French chic? Chanel. Always Chanel.
