The Iris Amsterdam agency has created a sophisticated series of water bottles drawn directly from Amsterdam's most famous canals.
A network of winding canals from the 17th century that was years 2010 also ranked at UNESCO list a world heritage site, has given the town its picturesque stamp for 400 years. To celebrate the big anniversary, four commemorative bottles filled with water from the iconic canals were created Prinsengracht, Keizersgracht, Herengracht and Single. Each bottled water carries its own story about the construction of each canal and a QR code that reveals the exact location of the pumping. Amsterdam Canal Aqua, intended only for decoration (and not for luxurious drinking), is available in selected stores after Amsterdam.