Veja are the trendiest sneakers at the moment, especially from the point of view of ethics and ecologically oriented production. It's a brand that doesn't advertise, doesn't exploit labor, and doesn't trade on its morals. It's time to get to know the behind the scenes of the Veja fashion brand.
The fashion industry is one of the most difficult, as it meets with high production costs, fierce competition and constantly changing customer preferences. Despite the established rules of the game, it is The branch found its place, without trading with ethics and ecology, and thus created a success story.
French founders Sébastien Kopp and Francois Morillion, childhood friends, are a project A branch started more than 15 years after traveling around the world. They spent two years in South America, Africa and Asia working or observing various social, ecological and economic projects, where they also saw the dark sides of globalization. And this is where Veja was born, which means "look" in Portuguese. The father of the brand they explain that with this they wanted to express that people should look beyond themselves sneaker and see how they are made.
Branch business model namely based on ethics at all stages of business: from acquisition materials and production cycle, up to packaging, distribution and even energy, used by the company's French headquarters. V the Amazon rainforest they work with a group of growers latex from the wild rubber tree, which is used on their soles.
Canvas for sneakers is made of organic cotton, which does not contain pesticides, genetically modified organisms and fertilizers. The finished products are then assembled in factories nearby Porta Alegre, where working conditions and wages are higher and fairer than industrial ones standards in the country. Theirs too European warehouse and logistics network cooperates with Ateliers Sans Frontières, an organization that wants to rehabilitate ex-offenders and drug users.
A branch doesn't want to production to stock, so they only produce for orders issued for the following six months, ensuring that stocks do not accumulate and materials are not wasted. They also don't want to use advertising, which brought them many supporters from the world of the famous and famous. They have given up on advertising because it is actually the highest cost for all major sneaker manufacturers. And since they did not want the additional cost to affect the final price of the product, they simply gave it up and trusted the oldest form of advertising, word of mouth.
Are you already thinking about taking the step to sustainable and ethical footwear Veja? We were not only convinced by the story behind the brand branch, just as well as the prices, as they move in rank comparable larger brands, which are about ethics and ecological approach still in the initial phase. We have prepared a selection for you of the best models for men, women and children!
Most of spot shoes Veja you can buy on the German amazon.de and receive them the very next day!
An overview of some successful models of the VEJA brand for 2020
The editors are not responsible for the stated prices. Prices at online retailers are dynamic in nature and may change at any time. They were written at the time of editing.
