Gorenje presented the new WaveActive washing and drying machines

Boštjan Doltar, Director of Gorenje GSI, said at the start that the new generation of Gorenje WaveActive washing and drying machines these days they are presenting it to Slovenian customers for the first time: "A lot of effort, knowledge and experience have been invested in the new generation. It includes many practical and intuitive functions, some of which are so innovative that we have patented them and are a world first.”

A new generation that simplifies life
According to the words Alenke Potočnik Anžič, Director of Marketing Communications, people today don't have much time to devote to many household chores: "Our users have much more important work than thinking about doing laundry." Therefore, they often want home appliances that will save them valuable time behind them favorite tasks and thus simplify your life. Simplifying life is also the vision of the Gorenje brand. "If we can take all this complex technology and transform it into modern, high-quality and beautifully designed household appliances, we enable our customers to enjoy life even more. The complete marketing story new generation WaveActive is based on the 'Life simplified' philosophy. This is a promise that, in addition to the Slovenian one, will spread to all markets around the world," said Potočnik Anžičeva.

Award-winning design
A new generation of Gorenje WaveActive washing and drying machines it also stands out from a design point of view. This was also confirmed by the two design awards they received at this year's evaluation of Red dot's design achievements. Lidija Pritržnik, Director of Product Design, said that the jury recognized the design quality in the "combination of an extremely harmonious and elegant visual language, modern functionality of the product and excellent ergonomics of the user interface". She emphasized that a good understanding of the needs and habits of individuals was important in the design, which Gorenje's designers achieved in this project through in-depth research among end users in key markets. In doing so, they learned about the habits and challenges of various users during the laundry care process, tested design solutions in different markets and compared responses to the essential design features of the appliance. They used the final findings to further improve the product. "The key goal in creating the new WaveActive machine series was to design washing and drying machines that are unobtrusive assistance to users in everyday tasks and follow the Gorenje brand's promise of simplifying life. Soft lines express user-friendliness and positive emotions, while strong horizontal shapes represent the robustness, capacity, stability and spaciousness of the product," said the director of product design.

Environmentally friendly
Gorenje is committed to developing solutions that have a long-lasting positive effect on both the daily life of users and the environment. Thus, all Gorenje WaveActive washing machines and dryers meet the highest environmental standards and boast exceptional energy efficiency, namely up to class A+++ -20 % for washing machines and up to A+++ -10 % for dryers.