Chowhound, an online food forum in New York, started in 1997 by Jim Leff and Bob Okumura is considered to be the beginning of food blogging. Until then, notes, thoughts and ideas about food preparation, ingredients, cooking, restaurants and recipes rested on paper in the form of notes in notebooks, magazines and books. We also peeked into the world of selected Slovenian culinary bloggers, each of whom found a special culinary experience with their own market niche.
