The irony of the coming era is complete: the more digital and AI we become, the more expensive it will be to pay those who can remain brutally analog. Artificial intelligence will make mediocrity free, and genuine human contact will become the most expensive luxury on the market. The algorithm will not replace you because it is smarter than you, but because you have become boring. Let me explain!
Nostalgia is a powerful tool, but TAG Heuer has proven with the new TAG Heuer Formula 1 that it’s not just about looking back. By fusing the iconic 1985 design with modern Solargraph technology, they’ve created a watch that’s both a nod to the past and a serious contender for the present. Forget changing batteries; the 80s are back, this time with solar power.
Get ready. In 36 months, you won't be able to tell the difference between reality and artificial intelligence hallucination on the internet. A tsunami of "deep fake" videos generated in real time is coming, so convincing that video evidence in court will be worth no more than a used tissue. The world is shaking. Silicon Valley is panicking.
My dears, I have bad news for all of you who think that security is about being hardworking, quiet, and going to work. Homer Simpson is dead. Not the yellow one from the cartoon, but the economic model that has been sold to us for 50 years. The model where you are average, you do an average job, you have an average salary, but you still afford a house, two cars, and a dog. This world has disappeared faster than the integrity of our politicians. And it's AI's fault.
Smartphones have become like modern electric cars. They're all damn fast, they all have huge screens, and they're all completely characterless. You slide across glass, press nonexistent buttons, and feel absolutely nothing. Where's the drama? Where's that mechanical "click" that tells you you've just created a work of art and not just another selfie for Instagram? The Xiaomi 17 Ultra apparently read my mind, kicked minimalism in the butt, and brought physics back to us.
Let's face it, most smartwatches are just glorified wristbands that notify you when someone likes your Instagram photo while you're trying to drive. They're annoying, they have less battery life than the average Hollywood movie, and at the end of the day, they're just black, soulless screens. But Xiaomi has just thrown the industry a spanner in the works. With the new Xiaomi Watch 5, they haven't just updated the processor; they've added the ability to read your muscles. Yes, you read that right. It's no longer just a watch, it's an extension of your nervous system. And last but not least – it looks damn good
Japanese watchmaking giant Seiko has once again joined forces with the Neon Genesis Evangelion franchise, this time to celebrate the 30th anniversary of the legendary series. As part of the "RADIO EVA THE 30" project, they have unveiled the Seiko x Evangelion C038 EVA-01, which marks a significant milestone: it is the first time that Seiko has presented a true diver's watch that is fully inspired by the design of the EVA Unit-01 mecha. This watch is not only a collector's item for anime fans, but a robust tool that builds on Seiko's proven "prospex" heritage.
Tudor x PHANTACi x Undefeated collaboration: why you can't buy this watch, even if you have millions
Jay Chou's PHANTACi brand and streetwear icon UNDEFEATED have teamed up with Tudor to create the "World Time Machine." It's the most exclusive Black Bay GMT ever, but it has one major flaw for us mere mortals: it's not for sale. So let's take a look - Tudor x PHANTACi x Undefeated.
Japanese micro brand Kiwame Tokyo presents the Iwao Sumi. It's a field watch that blurs the line between tool and art with its 38mm diameter and rock-like dial texture. With a Miyota automatic movement and a price tag of under $700, it's a watch that seriously challenges established European competitors.
If you still think of marketing as putting up posters on digital walls, you're in trouble. The year 2026 brings a complete turnaround: algorithms have become jealous lovers, search engines are everywhere, and artificial intelligence reads minds. Only those who understand that adaptability is the new horsepower will survive.
We used to own things. We had shelves of CDs, garages of tools, and disks of data. Today? Today we are digital subtenants. We pay for music, for movies, for photo storage, and now even for intelligence. But a metal box called the Olares One has just entered the scene, and with its RTX 5090 brutality, it says, "Enough is enough." This isn't just a computer, it's a rebellion against the feudalism of Silicon Valley.
Summary Seiko proves that a diver's watch doesn't have to be just a boring piece of steel with the Seiko Prospex LX GMT SNR058. Featuring Spring Drive technology, a titanium case, and a dial that mimics the North American mist, this special edition blurs the line between tool and art. It's not a watch for everyone, but it is a watch for those who understand what true Japanese craftsmanship means.











