Grand Seiko brings the warmth of dewy gold to its iconic Tentagraph line, where a copper-pink dial inspired by the morning sun on Mount Iwate meets a high-precision mechanical movement. The Grand Seiko Tentagraph SLGC006, limited edition of just 300 pieces, promises an unforgettable blend of Japanese precision and natural beauty – for those who appreciate a watch that not only measures time, but also celebrates it.
Wearable devices
Apple unveiled a new generation of its products at yesterday's "Awe-Dropping" event (Apple Event 2025) on September 9, 2025, promising revolutionary changes. From the ultra-thin iPhone 17 Air to advanced health features in the Apple Watch and AirPods Pro 3 - the tech giant raised the bar again. In addition, software updates and Apple Intelligence, which promises more natural interaction with devices, were presented. Read what Apple brought to the table yesterday!
Apple Watch Ultra 3 is more than just a smartwatch—it’s the ultimate companion for those who live an active and adventurous life. With built-in satellite communications, the largest display ever, a 42-hour battery life, and groundbreaking health features like hypertension alerts and sleep quality assessment, this watch is ready for anything: from wild adventures in the great outdoors to elegant evenings out. Learn why it’s a technological breakthrough you can’t miss.
The Freak X Crystalium combines Ulysse Nardin’s signature carrousel mechanism with a new “high-tech decoration”: crystallized ruthenium, which serves as the dial and hour hand. The result? Each piece is unique, with a case in black DLC-titanium (43 mm) and powered by the automatic UN-230. Limited to 50 pieces.
Oris has brought back its most unusual caliber—the hand-wound Calibre 113 with a 10-day power reserve, patented non-linear display, and a rare business calendar week display—and incorporated it into the Big Crown series for the first time. The result? A 43-mm metal “boss of the cabin” with a mint green dial and pink accents that feels more like a friendly Swiss organizer than a corporate arsenal. Oris Big Crown Calibre 113 - Price: $8,100 / CHF 6,350 / ~6,350 EUR.
After nearly a decade of challenges and breakthroughs, TAG Heuer has succeeded in industrializing a carbon hairspring that promises greater resistance to shocks, magnetism and temperature changes. This innovation debuts in limited edition Carrera and Monaco models that combine cutting-edge technology with iconic design.
Zenith and USM, two Swiss legends, have joined forces in a unique project that combines the iconic 1969 Defy chronograph with the colorful modular furniture design of USM Haller. The result is a limited edition of 240 Zenith Defy Chronograph USM watches in four vibrant colors that not only bring history to life, but also bring practical art to the world of watchmaking and interior design, complete with a matching storage cabinet.
Unimatic and Massena Lab have joined forces for the final installment of their exclusive trilogy: the Modello Quattro U4S‐T‐SPW. Limited to just 60 pieces, this watch features a unique meteorite case that brings a piece of space to your wrist. With precise Swiss craftsmanship, innovative design and a touch of NASA-elegance, this is a time machine that goes beyond the ordinary.
Omega and Swatch are pushing the boundaries again with a new special edition of the MoonSwatch. The Mission to Earthphase Moonshine Gold MoonSwatch combines Snoopy, Woodstock, moon phases and even a popcorn motif – and it will be available for one day only, September 8, 2025. The result? A mix of nostalgia, space and collector’s craze.
Singer Reimagined, the Geneva-based brand known for its futuristic chronographs, has unveiled the Singer Caballero – its first watch with just three hands. Simple on the surface, but packed with hidden tricks: a six-day power reserve, four mainspring barrels and a sophisticated 39mm case.
The Fenix 8 Pro is the first Garmin to integrate LTE and satellite connectivity via inReach into a watch. The MicroLED version, with its stunning brightness, offers fantastic readability, but also comes at a significant trade-off in battery life and price. AMOLED models remain the sweet spot for most people.
The Albishorn Marinagraph is a new watch from Swiss indie manufacturer Albishorn, which “invents vintage” – it designs watches as if they were made in the past, but no one made them at the time. It combines the cleanliness of a diver’s skin with a very useful regatta countdown and tide bezel. Translated from horological to everyday language: the watch measures the time until the start of a sailing regatta and also helps to understand when the tide is changing. Price: CHF 3,950, limited to 99 pieces per color.