September 2025 was a blast for watch enthusiasts – from space adventures to coffee chronographs. This article is your guide to 11 standout models that surprised the world. If you missed them, don’t panic: here are all the details, prices and links for a deeper dive. The watches you missed!
Wearable devices
The new limited edition Seiko 5 Sports SBSA315, designed by Bamford Watch Department, features a translucent blue dial, UV-reactive orange accents, and a bilingual date display. Limited to 2,025 pieces, this watch mixes Seiko's historical references with a retro-futuristic design that glows under black light and is available for $460.
The Audemars Piguet Royal Oak Jumbo RD#5 is the watchmaker's answer to the question no one dared to ask: how do you squeeze a flying tourbillon, flyback chronograph, and peripheral rotor into a classic 39mm case while maintaining a slim 8.1mm profile? The result is a limited edition of 150 pieces that is not only a tribute to the brand's 150th anniversary, but also a watchmaker's demonstration of power: the new caliber 8100, the innovative use of titanium and Bulk Metallic Glass (BMG), ergonomics inspired by smartphone buttons, and a patented rack-and-pinion chronograph reset that makes it all smoother than British humor. Whether you're a collector, a snob, or simply an admirer of watchmaking, the RD#5 is the watchmaker's equivalent of astrophysics - almost impossible, but stunning in practice.
Brew has introduced a revolutionary hybrid watch – the Brew Metric Digital Blend, which combines analog and digital technology and adds a new dimension to coffee. This watch not only tells the time, but also includes a 30-second espresso timer that uses an animated cup of coffee to mark the end of your perfectionist stress over espresso brewing. With its retro design that harks back to the 80s and an affordable price tag of around $425 / €367, this timer is an attractive choice for all coffee lovers. In this article, we will explore all the features, innovations and impact of this unique watch on the market.
Oris has unveiled the Oris x Bamford ProPilot Altimeter 'Mission Control', a collaboration with Bamford Watch Department, at Geneva Watch Days. It's the only self-winding mechanical watch with a built-in mechanical altimeter, now in a bold black-neon aesthetic. 47mm carbon case, titanium, 100m water resistance and Oris 793 with 56 hours of power reserve – and a price tag of CHF 6,700 or approximately USD 8,100. Limited to 250 numbered pieces.
With the Atelier Marine M1A, Timex proves that it is no longer just an affordable watch brand, but a serious player in the world of dive watches. With an enamel dial, Swiss movement, and sophisticated design for under a thousand dollars, this watch is a game changer in the affordable luxury category.
TUDOR surprised everyone who had previously associated the brand with rugged sports watches with the introduction of the TUDOR 1926 Luna. It is the first TUDOR watch with a moon display, housed in the elegant 1926 line. The result is a watch that combines symbolism, sophistication and classic mechanics in an affordable package.
Huawei has unveiled its latest smartwatch, the HUAWEI WATCH Ultimate 2, aimed at extreme conditions – deep waters, demanding adventures and hours and hours in the wild. Featuring a super-bright display, a robust liquid metal zirconium frame, sonar for underwater communication, 150m water resistance, a suite of health sensors, GPS with multi-system support and a number of features rarely seen in smartwatches. But – like any highly ambitious device, it also comes with some compromises.
The newly launched Huawei Watch GT 6 series smartwatches are now available in our store. If you decide to purchase by October 31st, you will receive Huawei FreeBuds 3 SE wireless headphones as a gift.
Huawei hosted an innovative product launch event in Paris today under the slogan "Ride the Wind". The stars of the launch were the Huawei Watch GT 6, Watch Ultimate 2 and Watch D2 series smartwatches, which subtly combine high-fashion aesthetics with professional health and fitness monitoring. The nova 14 series smartphones, FreeBuds 7i wireless headphones and MatePad 12 X tablets also bring many innovations.
Meta has been trying to redefine smart glasses for a few years now, working with brands like Ray-Ban and Oakley. Until now, their devices have been mostly audio-first – mini headphones built into the frame, microphones for calls, Spotify on the nose. But now comes a big change: the Ray-Ban Display, the first glasses with a screen built into the lens itself.
Ten years ago, it seemed almost exotic to combine a high-tech giant from Silicon Valley and a traditional French fashion house with a heritage of almost two centuries. But Apple and Hermès quickly proved that they are the perfect match: one masters the digital future, the other the art of detail, craftsmanship and timeless style. Their collaboration began with a classic leather strap and an elegant dial. And now, ten years later, we are faced with their most ambitious collection yet – a collection that is not just an aesthetic upgrade, but a technological and design statement.