Smartwatches are as commonplace as finding Wi-Fi in a coffee shop in 2025. But choosing the right one is no less complicated than understanding the laws surrounding artificial intelligence. It depends on whether you're a loyal Apple fan or an Android explorer, a runner or a couch potato, a parent or a perpetual child. That's why we're here - with ironic precision and digital conscientiousness, we're breaking down the watch (um, metaphorically, of course) of the best models. Here's the list: The best smartwatches on sale for 2025
Wearable devices
Bell & Ross surprises again with the limited edition Bell & Ross BR-03 Diver Lum Outline – a diver’s watch that creates a three-dimensional light effect with neon green outlines on the hands and indexes. With a square black ceramic case, water resistance to 300 meters and an automatic movement with a 54-hour power reserve, this watch combines technical perfection and aesthetic boldness.
Green gradient, manual winding and Leica aesthetics – if time could be measured by looking through the lens, this would be the moment. Leica ZM 1 and ZM 2.
OpenAI no longer wants to build just tools, but partners. Their vision of ChatGPT as a “super-assistant” is not just a technical upgrade, but a cultural shift – towards where AI will be your operating system for life. And yes, there is a possibility that we will communicate with it with our minds and OpenAI IO HW1 hardware.
Casio has expanded its G-Shock Black and Bold Red series to the European market, with the GD-010BBR-1 model standing out. This watch combines robustness, functionality and a bold design that will delight both sports enthusiasts and urban style lovers.
In tribute to astronaut Scott Carpenter, who wore the first Swiss wristwatch in space in 1962, Breitling presents the prestigious limited edition Navitimer B02 Chronograph 41 Cosmonaute. With a platinum case, 24-hour dial and hand-wound movement, this watch is more than just a timepiece – it is a historical artifact.
H. Moser & Cie. and Alpine Motorsports have joined forces to create two limited edition watches: the mechanical Streamliner Alpine Drivers Edition and the hybrid smartwatch Streamliner Alpine Mechanics Edition. Both watches combine Swiss precision and racing technology, representing a new milestone in the world of luxury watches.
Longines is celebrating the centenary of its first dual-time zone watch with the Longines Spirit Zulu Time 1925. This watch combines historical heritage with modern design, including 18-carat pink gold and a luxurious movement.
G-SHOCK, the icon of indestructibility, and Hender Scheme, the master of Japanese craftsmanship, have teamed up again. This time, they've created a watch that not only keeps time, but also wears it elegantly - with leather that ages like fine wine and a design that sounds quieter but speaks louder.
Union Glashütte presents a new limited edition of its Union Glashütte Belisar Chronograph Silvretta Classic 2025, combining retro aesthetics with modern technology. With an orange and gray color scheme and a robust design, this watch pays homage to classic car rallies and German watchmaking heritage.
When time is captured in the geometry of dreams and carbon becomes the canvas of mastery, creating something more than just a watch. With its new creation, Hublot invites you into a world where aesthetics meets audacity.
In a world where watches often compete to be more complicated, more gold, or more connected to your phone, the TAG Heuer Monaco stands out. It's not a watch that begs for your attention — it's a watch that takes it.